How to use Google AdWords professionally (AdWords tutorial)
14 minute(s) read
Feb 07, 2021
is one of the most effective advertising methods in Google search engine. Some people mistakenly think that the advertising process on Google is called Google AdWords, but this is not the case. Google AdWords is one of the methods and ways for virtual advertising and marketing that also requires a huge cost. Advertising through Google AdWords is the best and most effective and of course the most expensive ways of advertising and marketing, so that most of Google's revenue is from Google AdWords.
Using Google AdWords is not easy and in addition to being costly, it also requires training courses, and you cannot use these Google features just by having a Google account. Some web designers and marketers enter this field without sufficient knowledge and information, which does not receive any results other than huge costs. In fact, Google AdWords is a subset of click-through ads.
What is Google AdWords?
Google's advertising section is dedicated to advertisers where advertisers use this section to invest in valuable keywords and thus improve their position in search results, which is the same as Google AdWords . Google is holding an auction for keywords, and business owners and site owners are buying relevant and preferred keywords based on their place in Google results. In fact, the illusion that Google AdWords is free is a joke and a rumor, because to invest in keywords and buy their place in search results, you have to compete with competitors and pay a lot of money.
Who is Google AdWords for?
Google AdWords is more useful for those who own a business and a website. In this case, business owners can use Google AdWords to use effective and competitive keywords to increase traffic and ranking of their site. Whatever business you have, you can use the benefits and features of Google AdWords to have a strong SEO , to appear in the top rankings of search results. The use of Google AdWords has often been effective and beneficial for business owners in increasing traffic and ranking in search results. Of course, business owners and users of Google AdWords should be careful not to invest in unrelated or useless keywords and do not waste their money.
Use of Google AdWords
You can use Google AdWords when you want to be more visible and appear in the top rankings in search results for a limited time, for example, festival times or discounts, and by investing in related keywords and Well, get the result you want.
Using Google AdWords is the best and most appropriate option when more and more users enter your site for any reason and in any way increase and return your investment.
If you do not have a strong SEO and you are not displayed in the first and top links of Google, spend money and invest in an effective keyword to be in the top rankings of Google.
If you have a strong and better site SEO , using Google AdWords will be effective in strengthening SEO and increasing your site traffic and ranking.
Google AdWords is the most affordable option when you need to increase traffic and rank in the top of Google for a limited time.
Where is the AdWords ad displayed?
The Google AdWords ad has a keyword on the number of people participating in the auction, the amount paid and the amount of competition. It is not up to the site owners to determine where Google AdWords is displayed, and Google will show the ad on the first page of the search results in the appropriate place based on the payment and competition rate of the keyword. On the first page, Google search results will have a maximum of 4 links at the top and a maximum of 3 advertising links at the bottom of the page. If you have paid a high price and won in competition with other competitors to choose the right keyword, your site is in the best rank. Shown between the first 4 sites at the top of the page. Ad sites are identified and advertised with the acronym ad.
How to use Google AdWords:
1. Set up an account
To use Google AdWords to increase traffic and ads, you must create an account. To use Google AdWords, you can set up a new Google AdWords account or use the same Google account you have. After creating an account, you need to specify some key items such as the location and timing of the ad.
2. Account structure
After setting up and creating an account in Google Account, you must specify the structure of your account. The structure of your account is effective in increasing the quality score:
- Optimize and better manage accounts
- Increase traffic, clicks and hits
- Higher quality scores and consequently lower CPC
- To participate in a campaign, your account structure will be simple, but to participate in more campaigns, it is better to focus on improving your account structure.
3. Understand keywords
After setting up and determining the structure of the account, it is time for the keywords that are the main and most important part. Keywords are the words that users enter when searching. Using Google AdWords creates an opportunity for users to invest in a keyword related to your business, in which case users will see ads that have entered that keyword. Investing and choosing keywords in Google AdWords is like auctioning.
4. Keyword research
Before investing in keywords, it is best to make sure of their value. After entering the campaigns in Google AdWords, you will be offered many keywords, to make sure whether this keyword is worth investing or not, you can use free tools. Google Keyword Planner is one of Google's free tools that will show you a complete list of relevant and good keywords.
5. Write compelling text
After identifying the keyword, you should write a convincing and short text to attract users so that you can persuade them to visit your site. Of course, Google AdWords will provide you with some effective advertising formats. The language you choose is very important for writing promotional text. It should be quite simple, rich and intimate.
What factors are effective in determining the cost and determining the position of advertising?
The maximum cost you have to pay for advertising done by Google AdWords and the degree of relevance and relevance of your ad text to your business is effective in placing your site in better results and using better keywords. Google uses an automated system to determine the location of the ad and the payment. The cost of paying for advertising depends on the items. Here are the factors that affect the cost of payment:
Cost per Click:
A cost that business owners must pay for each user click on an advertising link. When you create an account to use Google AdWords, you specify the maximum cost that you can pay for Google AdWords advertising, and then you enter the competition and comparison with other site owners. The maximum cost you can pay for advertising is max.cpc. After comparing your competition and your maximum payout, Google will determine the CPC or
cost per click
Your ad has the same placement as the CPC you pay, and if you want to be in the top ranks of the search results, you must pay a high amount. But if your paid CPC is low, your ad may appear on the second pages of search results. Therefore, it is not possible to determine the exact location of the ad link, and the location will be upgraded only by paying the high CPC amount.
Another effective criterion in the placement of advertisements is quality score. This criterion is determined by CTR (the same ratio of the number of clicks to the number of times the ad is displayed), the quality of the advertised site and the relevance of keywords to the business by Google. Quality score and payment fee for advertising are inversely related, and as quality score increases, the payment fee also decreases. The quality score that is awarded to each site according to the said criteria is determined by numbers between 1 and 10.
Increasing your quality score depends on a number of factors:
or the ratio of the number of clicks to the number of views of your ad
- Relevant text of the ad
- Quality and relevance of web pages to each other
- The keywords are related to the text and the desired advertising page
- Better Google Words account history
Each of these factors is effective in increasing the quality score of the site. As the quality of the site increases, so does the cost of payment. But each of these factors has a different function in terms of Google's algorithm that no one but Google itself is aware of. But the click-through rate has a huge impact on increasing the quality score, with each click of the user to display your ad and your site, Google will think that your ad and site are useful to the user, so it will increase your quality score.
Very important items in quality rating
- High quality score reduces CPC.
- To increase the quality score, you should use the most effective keyword in the ad text and on the main page that the user enters through the link.
- It is one of the three elements that is effective in the location of your ad and of course the quality score is more important.
- In short, the position of your ad depends on two factors, CPC and QS, which are much higher quality points. For example, if there are two sites for advertising that have the same CPC value and one of them has a higher quality score, Google algorithm assigns the best position for a site that has a higher quality score.
Schedule to display the ad
You can determine the appropriate times to display the ad based on your needs and the statistics you have from your website. For example, according to site statistics, you know that users do not make any purchases overnight, so you avoid displaying it overnight. You must be present in the campaign to set the ad display time.
Change the cost of clicks
It is possible and reasonable to change the cost of clicks in the following cases:
- When you feel that the keyword you are investing in is not very valuable and you can spend the money on more important and effective keywords.
- When the situation in which your ad is displayed is not appropriate. For example, when your site's ad is displayed on the next pages of search results, then it makes sense to change the costs.
- To increase traffic and visits , to appear in the top rankings of search results, to have a strong SEO , using Google AdWords is the best option, and by observing the points mentioned in this article, you can increase advertising quality, reduce advertising costs and win over competitors. Become.