How to increase your click through rate or CTR?
8 minute(s) read
Jan 21, 2021
How to get more clicks on your Ads? Indeed, this is the $64,000 question that every pro person of PPC struggles with daily. Fortunately, very few experts accepted this challenge.
Most data-driven businesses have learned how to get more traffic using PPC ads , and they do not share their tricks. Therefore, we’ve selected some of our favorite secrets to share with you here. Read the following tips that you could use to improve PPC traffic that will help you to see the outcomes almost quickly. In order to strengthen your SEO site and gain a higher position than the competitors, you should keep up with the new Google updates. For this purpose, you should pay special attention to CTR or click-through rate
What is CTR?
Click-through rate is defined as the percentage of visitors who click on your website link in search results, or in other words, it is known as the number of users clicks on your site divided by the number of times your page is displayed to users.
How to get information about click-through rate?
You can easily achieve to click-through information in Google Search Console tool , for this purpose you can use the performance section, which is displayed as a percentage.
What is Impression?
Whenever a user searches for a phrase in Google, an impression is recorded for all the results on each page which the user searches, for instance, even if the site is at the bottom of the second page and the user does not scroll to the bottom of it, an impression is recorded for all sites on the second page.
The role of click-through rates in return on investment:
After creating content and displaying that in search engines, only users' clicks on the website are able to acquaint users with the services or products that the website offers, click-through rate is the only way to return on investment and provide the final result of SEO performance .
Organic click-through rate:
It Refers to a completely natural traffic that user organically see the links of your website in search engine results and enters by clicking on them. According to Google statistics, about 33% of organic traffic clicks are on the 5 content located at the top of the Google page, and as we know, more clicks equals more return on investment. Now it’s time to learn the ways of increasing CTR .
Guide to increase click-through rate or CTR:
1- Use ad extensions to increase visibility:
Google loves it when you get a greater
. If someone clicks the ad, you get paid. It's in their best interests of you to get as high a CTR as you possibly can. So, they probably help you to reach your goal. Google mostly recommend using ad extensions to increase your CTR. Different types of ad extensions can make other ways to earn through ads.
2- Use symbols to get attention: Whenever you look at Google Ads on the search console, you can observe more than five ads that use symbols to get users' attention.
3- Put the primary keyword you’re bidding on in the URL of your advertisement: Make sure to add keywords in your ads because it is considered the most effective practice. Using the main keyword in the URL and ads will attract more users to give them more clues about the ads that this one is more relevant to their search.
When they observe this, they can think that your ads are more relevant to their need.
4- Call your readers to action to get the click: After implementing all the above points, try to manage and engage the user. Words have great power, so try to make such engaging sentences that persuade them to click the ad.
Before writing for the ad, make sure to know your audience first, because whenever you want to invest in a campaign, you can surely check whether you are investing for the right audience or not, this might help a lot in understanding your audience's nature and generating more leads.
Keep an eye on the following things.
o Who the people are.
o How they describe the type of services, you offer.
o Audience intention from you.
o What they do not care about.
5- Using attractive and applicable titles:
This is one of the most important points in increasing the
click through rate
, because no matter how accurate and principled the content is, if it does not have an attractive and useful title, the audience cannot be attracted to the website and cannot increase the click through rate.
6- Do not neglect the meta description: When writing the description in the meta section, you should note that when viewing the site title, the meta description is displayed exactly at the bottom of the title, by reading this section, users decides whether this website is suitable to meet their needs. So we have to use keywords related to the content of the website as well as the words that attract the users.
7- Increase page loading speed: User satisfaction and more clicks on the website is achieved through the high page loading speed, and user satisfaction causes referring to other pages of website and more visits, sharing content with other users and get more clicks. If the website page takes a long time to load, the bounce rate of your site will be very high, so we must be sure on the optimality of the website pages in terms of image file size, page structure and etc., to speed up the loading of site pages.
8- Use Long Tail Keywords: It is easier to guess the intention of the searcher if you use long keywords, and another point is that not many competitors have come to it yet, and using this trick can increase click-through rate .
9- Increase click through the use of metadata: Doing a plan to use microdata allows search engines to find and index the site as quickly as possible, which in itself increases site traffic . Another benefit of using microdata for SEO supporters is that It can enrich the site and improve the click-through rate.
10- Do not forget to test: The implementation of the above mention tips takes no time at all. Moreover, if you do implement any of them. In that case, you must try what you have done to make sure that your audience responds positively.
Generally, for CTR optimization , you must first optimize the content of the site, in the second step, the page title plays a key role in attracting the user to click on it therefore, you should use attractive and interesting words in your title to encourage the users to click on your site, in the third step, meta has a great impact on the users, which should contain 160± 20 characters in this section and, you should try to provide a detailed description of the following text. Also, if you try to use standard markup, you can increase the CTR by showing more complete information to the user along with the title and description.
Factors which reduce click-through rate:
All the ways that we have mentioned above were the ways of increasing the click-through rate. Now, if these factors are not used strategically, practically and in the right direction, or if each of them is overused, not only will they not increase the click-through rate, but they will also reduce the click-through rate. The use of robots is the topic which we will explain briefly, next.
They use the robot to increase the click-through rate:
It is true that robots can increase the click-through rate?
The answer to this question is obvious, this will continue for a short while because search engine algorithms are much smarter than the robot you have been used, they will quickly identify your website, and it will be penalized at this stage, so you have to wait to reach a high click-through rate and do not use methods that have a quick return but, with a short duration.
The more clicks on a website, the more success will be provided for that. We should follow some steps to increase click-through rate, including: Select a suitable and attractive title on the search page, completeness and optimization of meta description part, standard markup is being used for this purpose. Although some sites try to provide robots which they believe in their effectiveness in increasing the click-through rate, but we should never be tricked because Google is very accurate and will definitely distinguish them from the real user. So try to increase your CTR with the methods mentioned above.Click to analyze your wesbite SEO