Impact of website uptime (server uptime) on SEO
12 minute(s) read
Feb 07, 2021
The content you put on your site reflects your knowledge and information, expertise and how important you are to your users. If you do not leave any posts for a long time or do not update your old posts, you will miss a valuable opportunity and even your site traffic may suddenly decrease.
Why should we update old posts and website content?
Imagine a user is looking for something that comes across your site post, in which case the user at first glance realizes that your post is old and has not been updated and may not read your post at all and leave your site unimportant and not even return to your site. Because the user will notice at first glance that the content is old and may assume that you do not have enough knowledge and expertise in posting and do not care about your users. The next series will refuse to visit your site.
Or else the old content you wrote may be based on old Google and SEO algorithms that are outdated at this time, in which case your post will be negatively damaged. For example, according to Google's previous algorithms, writing a large number of keywords in a post has had a great positive effect, but if you follow this outdated algorithm, your post may be completely ignored.
In general, there are three types of scenarios for the negative impact of old posts:
1- If your website is not updated and there are old posts in it, Google will show your site when searching in the lower categories of search results due to the importance of updating and updating the content. Or it may even display search results on subsequent pages.
2- Older posts on your website may have been written according to old Google algorithms that are now obsolete. In this case, when optimizing your website posts, it may have negative effects and reject your post due to non-compliance and non-compliance with new algorithms.
3- You may want to put different keywords for your old posts and Google will show some of the screws of your site or put some of them in the high rank that make it difficult to display your post in the top search results or Impossible.
Important tips for updating old posts:
Updating old posts is much more cost-effective than creating new ones:
Creating new posts requires very high costs, which is not cost-effective at all. Instead of creating new posts, it is better to update the old posts and adapt them to the new Google algorithms and the needs of the users. In other words, old posts are the capital and main treasures of any website. But the mistake that business owners may make is to think that the more posts on a website, the better it will be at attracting users, which is why such people and business owners are so involved. They do not pay attention to creating new posts to old posts that are treasures and do not update them to attract more users.
Quality is more important than quantity:
The number of posts shared on a website may be very large, but most of them are duplicate and similar to each other, so that none of the several similar posts can meet the needs of the user. In this case, none of the several posts can satisfy the user, because it is not of sufficient quality. The strategy that the more posts, the more traffic will be old and now it does not have much efficiency and impact, instead of a large number of duplicate posts and similar quality posts have a great impact on attracting users and increasing traffic on your site
How to identify old posts that need updating?
The answer to this question depends on the type of business and your activity. But the general point about all businesses is that you have to analyze and review your posts between specific time periods, monthly, yearly, etc. to eliminate their shortcomings and shortcomings, and the post Exercise your old ones based on new algorithms.
If your business and type of activity is competitive and you should always be up to date and share new content, you should update your old posts as soon as possible. For example, if your field of activity is about law, business, economics, and the principles of business, income, marketing, etc., you should update your posts at each period of change. Note that you should not submit new posts with the same content, but you should update your old posts so that old posts are no longer displayed to users. You also need to be careful about how Google optimizes your site and search engine optimization , and what it does with old, updated posts. The mechanism of most search engines is to display new content in the top rankings of search results, so update your old posts.
How to select old posts to update?
Posts that are mostly in the field of law, business, marketing principles and technology, etc. should be updated in different time periods, because these issues are constantly changing. The process of updating previous posts may seem time consuming to you, but in fact updating a post can be adding an image, changing a paragraph, adding or reducing a section.
Examine your criteria
To improve performance, you need to constantly review and analyze your site to get the best and most desirable results. For example, you can pay attention to how your users interact and see how much they are present on your pages and posts, and according to the duration of their presence or the speed of jumping from one post to another, make the necessary decisions and take steps to improve your performance. Give. You can get information about the duration of a page or the speed of jumping from one post to another and such information can be obtained through Google Analytics and other services. You can use users' comments and find out their needs and update old posts according to their needs or provide new posts to meet their needs.
Analyze your SEO
You must be careful to analyze your SEO so that you can identify your strengths and weaknesses and use them to improve your performance. By considering new keywords and new principles of using keywords, you can easily update the contents of your previous posts. Be sure to use keywords that are liked by users and are mostly searched by them. You can use Google services to find new and popular keywords.
How to get the best updates?
Always remember that updating is one way to increase traffic and traffic, it is not the only way. Therefore, you should identify the posts that need to be updated by taking the time, accuracy and attention, and take the necessary actions on them. You should check the posts to determine what this post needs and what should be reduced or increased.
Here are some commonly used actions that work well:
Use new data:
Older posts with the same content by inserting new data such as statistics and news
Create the best posts:
Always consider your best posts as a showcase of posts, in this case you can even identify and update old posts based on your best post.
Question to yourself:
You should always ask yourself if your posts are new? Do my posts need updating? Which of my posts should be updated? By asking and answering such questions, you can easily determine and go your own way.
Convert textual content to infographics:
You can convert previous content to infographics to better diversify and convey your message and purpose.
Inserting valuable details: You can both attract the user's attention and improve your site's SEO by entering valuable details and information such as the author's name or about it.
Other ways to increase SEO in old posts
- Add pictures or video and ...
- Linking related posts on different pages to attract users' attention and increase the views of other posts
- Knowledge of new principles of using keywords and using new keywords and not using old and obsolete keywords
- Increase text length and content
- Use optimized titles and descriptions
- Review of new search engine optimization algorithms and new SEO principles
Old post publishing methods
- Linking old posts and related new posts
- Linking posts, you have written to other websites and pages
- Collaborate with other bloggers to increase post traffic
- Create an album of the best upgraded posts, new, old
The ultimate goal of all these measures is to increase traffic and traffic, but it should also be noted that in addition to attracting users and increasing traffic and traffic, have your posts been able to attract users? Were you able to adapt your posts based on new algorithms and new principles?
Some general reasons to update old site posts and their impact:
- Increase traffic through content updates:
Search engine optimization engines display posts that have been updated in the last one year at the top of the search results rankings, and the post that is displayed in the top rankings, the user can easily recognize that This post is not old and has been updated for a maximum of one year. By doing this, you will see an increase in traffic and visits to your site.
- Fresh content:
According to Google's new algorithms, Google gives special points to sites that are up-to-date and provide up-to-date posts, and this issue is not hidden from anyone. So one of the other reasons to update posts is to get special points from Google.
- Fixing spelling and grammatical errors in content:
Among the content that contains misspellings or grammatical errors may be considered by the user as the author of this post has little knowledge, so it may reduce user trust and reduce traffic. To prevent this, we need to update such posts that are incorrect. So the existence of misspellings and grammar is another reason that causes us to update and edit the post. By fixing these errors, you will see a significant increase in traffic to your site.
Finally, considering all these cases and reasons, you should pay attention to the hot discussions related to your business and activities and use them to increase site traffic and produce quality and related content and earn special points from Google. do. Updating old content has a special advantage in increasing traffic.