What is Keyword Cannibalization in SEO?
3 minute(s) read
Published on: Dec 15, 2020
Updated on: Dec 14, 2021
Of course, a person has more than one article or blog post on his website, and each article has a keyword to get ranked on Google and other search engines. Sometimes it happens that two or more two articles use the same keyword and get ranked in Google on the basis of the same keyword. It is known as keyword cannibalization. We can also define it as if two or more than two of your articles or blog posts start appearing on the same search query, then it is known as keyword cannibalization.
Is cannibalization good or bad for SEO?
The most important thing and the biggest concern of the SEO experts are to know if cannibalization is good or bad for SEO. So, let's assume to understand it. What if you two articles rank on Google for the same keyword? In that case, you will become your competitors in Google ranking. Your one article will have to lose the ranking battle to make the other win. So, in both cases, you lose and win. It creates a confusing situation for you. To eliminate this confusion from your site, you must make sure that there is no keyword cannibalization on your website.
How to figure out cannibalization on your website?
Ok, the next thing that you should learn is how to configure it so that you can remove it to make unique content for your website. It is very easy to find it out as all you have to do is to search your website for a keyword that you doubt cannibalization. You have to type a query like the following to find out cannibalization in your content:
Site: domain name "keyword."
When you search your website through this query in Google, the first two results will be the articles that are using the same keyword that you typed in the query.
How to solve keyword cannibalization?
There are four basic steps that you have to follow to remove cannibalization in your content and website so that all your keywords and articles can rank on Google. If you want to remove cannibalization from your website, you have to follow the following steps:
- Audit your content
- Analyze content performance
- Decide which one you have to keep and which one you have to change.
- Act: merge, delete, redirect.
- Improving internal linking can also help you remove cannibalization from the content.
Here are the steps that you must follow to keep your content and website safe from cannibalization. You can also merge the articles that are ranking on the same keyword. So, in case you don't want to be your own competition in Google ranking, In that case, you must be very mindful of the cannibalization, and if you find it, do follow the steps mentioned above to remove it from your website!Website SEO analysis services