What is Google Penguin Algorithm?

DotNek Software Development 3 minute(s) read

Last updated: Dec 08, 2020

Google Penguin refers to algorithm updates and Google search engine data updates that the company starts periodically to help improve the value of search query results to users. Google Penguin Updates aims to prevent different types of search engine spam from successfully rewarding in the form of higher-ranked search engine results. Search engine spam consists of link spamming, keyword stuffing, using invisible text on web pages, duplicating copyrighted content from useful websites, etc.

Penguin algorithm is a piece of code designed to expose websites that use suspicious backlink strategies to get rankings. Before Penguin, unethical webmasters used tools to send backlinks to low-quality properties online. In some cases, they may place these links in the articles rewritten by the software to appear as unique content. Google's search algorithm detects these unwanted backlinks and specifies that the site must have a certain level of authority because other websites point to it. As a result, spam in backlinks will increase rankings.

Significance of Google Penguin Algorithm

Google's conflict on low quality initiated with Panda algorithm , and Penguin algorithm was an extension and effort to win the war. Penguin Update is primarily designed against webspam to improve search results for users. This improvement has been achieved through high-quality content, which has improved the technical performance of the site. The algorithm aimed to gain better control and reduce the effectiveness of several black hat spam techniques. Penguin only deals with links coming from a site. Google only looks for links pointing to the site in question and never looks for links from that site. Here is how Google Penguin Algorithm is beneficial

Increase page rankings

Google Penguin update is especially useful for the websites owners who don't use black hat SEO techniques and instead use legitimate SEO techniques allowed by Google. This will dramatically increase your page ranking , allowing you to attract more clients in the process.

Deals with spam links

By better understanding and dealing with the types of links that websites and webmasters were getting, Penguin ensured that natural, reliable, and relevant links reward the mentioned websites , while scam and manipulative links are rewarded.

Help you find reliable websites

This update is also useful for the customers who are entirely dependent on the Internet to search for the websites offering a specific product or service they are looking for. You can find more consistent websites and avoid spam sites in the process, allowing them to find the sites most capable of providing the required products or services.

Most of the changes come from Penguin, which discovers links to independent sites. While links are still primary search ranking factors , it is now more apparent how they rank relative to other ranking factors. Any link considered to be spam cannot improve any rankings. This change clarified the difference between black hat and white hat search engine optimization It is still true today that backlinks are one of the top three ranking signals. However, with Penguin in place, Google is getting smarter at finding spam on the web and preventing sites that use it from ranking on SERPs.