Difference between CTR and impression
9 minute(s) read
Published on: Feb 27, 2021
Updated on: Dec 14, 2021
The clickthrough rate, or ctr for short, is the number of times users click. In this article, we will examine CTR and Impression together and tell their differences.
What is Click-Through Rate?
The click rate is the number of times a user clicks on the website. Simply put, suppose a user encounters many search results after searching and has to choose one of them. The user selects and clicks on the website in the search outcome. The click rate is said that the higher the click rate is better. Increasing the CTR is effective in having a good SEO.
How to increase the click-through rate?
CTR is another factor in having a good SEO that we should try to increase, or in other words, encourage users at first glance to choose our site from the search results to click and enter.
Here are some ways to increase your Click Through Rate:
- Use appropriate titles for the contents and pages of your site to attract users' attention
- Do not use duplicate or obscene content
- Provide useful, valuable and user-friendly content and services
- Provide high-quality content
- And most importantly, the use of appropriate meta descriptions that include a comprehensive description
When users see your site link in the search engine, they have very little opportunity to decide which site to click and select. In this case, you should use some tricks to attract and persuade the user to click on the link to your site.
To persuade the user to click on your site link in the search RESULT, pay attention to the following:
1- Page title: The page titles of the sites are displayed using the title tags. The amount of free space to insert an attractive title for a page of 70 characters, in which space should be written attractive text and title to attract and persuade users. You can use some magic words to persuade and attract users to have a better and faster effect. The magic words that are available on the web are as follows:
- Right now
- Step by step
- What is
- General training
It is one of the magic phrases that increase your chances of persuading and attracting users as soon as possible to click on your site link in the search outcome. Of course, the choice of titles varies depending on the type and area of activity and business, and it is better to choose titles and key phrases depending on the type of business, but these are examples of magic words for all activities and business, and the work has been effective.
To select the best keyword phrase for the title, it is best to try a few titles over a period of time and then check their clickthrough rate so you can choose the label that has the highest CTR and is most effective.
2- Optimizing meta descriptions:
Meta descriptions are placed precisely under the page titles and include more general and comprehensive explanations that are displayed in a minor font title. The blank space for inserting the meta description contains 168 characters. Meta descriptions must be complete and tell the user all the content within site in a few sentences, and the meta descriptions must be such that the user can easily read it to determine whether the content on this page and the site need him. Side or not. To attract and persuade the user as much as possible, it is better to use words and phrases that can easily influence the user, for example, by writing the words "free education" or "awards," the user can be attracted, and the site link to visit and enter Click.
3- Using standard markup or Schema:
Using Schema is another method used to persuade the user to click on the site link and log in to visit. Schema can have different modes. For example, inserting scoring stars next to the site link can be effective in persuading and convincing the user, and the user becomes more confident by seeing the stars that this site is trusted and valid, and the link for The click clicks, which increases the site clickthrough rate. Of course, inserting stars is not the only type of schema, and there are various types, of which inserting stars is an example.
Is the CTR effective on the site SEO?
Yes, high CTR can have an impact on a site's SEO. According to SEO experts and people who have worked in this field, the high clickthrough rate on the site SEO and its ranking by search engines has a significant impact. If a site's clickthrough rate is higher than its ranking, Google's search engine uses the Rank Brain algorithm to improve its ranking.
How is the CTR calculated?
Since the clickthrough rate has a significant impact on the success of the website, you need to be able to calculate it correctly. The way to calculate CTR is that the number of clicks should be divided by the number of views or Impressions of the site. In other words, CTR means how many times a site has been clicked for the number of times displayed.
Presence in pages alone is not effective and should be planned along with trying to appear in better ranks of search results to persuade and attract the user to click and enter the site.
What is an Impression?
Your presence in a search outcome is called Impression Impression. To better explain the ImpressionImpression, it is better to give an example. Assume that users in the Google search engine have performed a search operation and your site is among the top 10 sites in the search outcome. In this case, your site is considered ImpressionImpression. Even if your site ranks lower on the search outcome page, your site will still be viewed ImpressionImpression.
Assume that your site is on the second page of search results. If the user enters the second page of search outcome, in this case, your site that is present in the second-page search outcome is considered Impression Impression.
What is the difference between Impression and click-through rate?
Impression and clickthrough rate are two terms that are widely used in the field of SEO and are sometimes used by people instead of each other. But these two terms are very different from each other and cannot be used interchangeably. Click rate is the number of times a site link is clicked by a user to visit, but ImpressionImpression is the number of times a site is placed in the search results of different keywords and seen by users. The ImpressionImpression is the presence in the search outcome and being seen by the user, but the clickthrough rate is the number of clicks of the site link by the user. To calculate CTR , the number of clicks must be calculated on the number of clicks seen, which is the same ImpressionImpression. Therefore, these two terms are completely different from each other and cannot be used interchangeably.
What is the role of ImpressionImpression?
The ImpressionImpression is the number of times users appear in search results and are seen. To be seen more by users, you must first follow all the principles of SEO and content production to appear in the top rankings or Google results pages to be displayed in search results. After you are in the search results, you should take the necessary steps to attract users to be attracted after seeing your site and clicking on your site link. In this case, your clickthrough rate will also increase, which will have a great impact on the site's SEO.
When is Click Through Rate not useful for the site?
When the clickthrough rate is not related to a keyword or phrase, it does not cause branding. It does not increase sales, and ... a higher CTR will not be effective.
The reasons for the ineffectiveness of increasing Click Through Rate are as follows:
- You have used monetary and payment methods to increase your CTR
- More clicks are used for ads than for visits
- Using unrelated clicks and money is of no use and is just a waste of your money
- Using keywords at a cost will not be of any benefit to the business.
What are the factors that reduce Click-Through Rate?
- The domain is unrelated to the topic and keyword searched
- Use of irrelevant and duplicate meta descriptions
- Unrelated site address and URL
- Use irrelevant, repetitive titles that are not user-friendly
Some important points in ImpressionImpression:
The presence of the website in the pages and search results does not necessarily mean that the user has searched for our site address, but the user will encounter a number of site links by searching for the keyword and phrase. Your site may rank 9th in search outcome, and the user may scroll up to 5th, but again, in this case, your site is considered ImpressionImpression.If your site is on the second page of the search outcome and the user does not enter the second page, your site will not be considered ImpressionImpression. But if you enter the second page of search results, ImpressionImpression will be considered for all sites on the second page. If a site is on the first page as a result of searching for keywords and phrases, the Impression Impression of that site will be equal to the number of searches for this word.Click to audit your website SEO