What is ugc in SEO?
9 minute(s) read
Feb 07, 2021
In recent decades, communication between users and site owners or business owners has been one-way, and communication between them has been only for sending letters, calls or things like that. But today, with the advancement of technology, communication between users and business owners has expanded so that users can also produce content for businesses, which is user-generated content called UGC . We will explain more about UGC in the following.
What does UGC stand for?
UGC stands for user generated content . User-generated content is very useful and effective for businesses. A clear example of UGCs are posts that users upload to social networks such as Instagram , YouTube, Facebook , etc. Or the comments and comments that users put under different types of posts are the same as UGC or user-generated content. UGCs can have different types depending on the type of business. For example, they can be video, video, text or anything else. Therefore, the content produced by the user in a business can be of different types and there are no restrictions. If user-generated content is important to your business, you need to create a space that encourages the user to produce content.
What is UGC?
Until decades ago, there was a big wall and distance between users and business owners, so the communication between them was quite limited and one-way. This limitation of communication between users and business owners meant that they were not informed of each other's views. In this case, they could not take the necessary measures to meet the needs of their users and improve their business. But today, with the advancement of technology, space has emerged that makes the relationship between users and business owners wider and more unlimited. In this case, users are in touch with business owners and can apply their opinions to them. It is even possible for users to generate content.
can come in many forms, with some experts saying that every move a user makes on a site or page is a UGC. Even if a star comments on a site, it is considered user-generated content.
If you have a website where user-generated content is very important, experts say it is better to pay close attention to the following three points and also create a space that encourages users to produce content and activity.
It is valuable and effective content that has the following three characteristics:
- Published publicly in the cyberspace of the website or social pages.
- The necessary effort has been made to produce that content.
- Produced professionally in a specific and of course related framework and format. (This framework can vary depending on the type of business.)
What are the benefits of UGC?
User generated content will have a huge impact on the brand and business. Content generated by users makes the voice of users reach the ears of the business owner and of course other users. By producing content to business owners, users apply their ideas and desires and establish a strong relationship with them, which can meet their needs and improve business performance. On the other hand, the content produced by users can also affect other users, so that other users use their opinions and can make decisions based on what they say. Statistics show that the impact of user-generated content on other users is much more effective than content generated by the brand itself. The regular customers of a business, if they are satisfied with the business product, can turn other visitors and users into buyers and customers. Therefore, the presence of content produced by users is very important.
The most important influences and importance of UGCs are the following:
- Build trust between users and audiences
- Increasing users' awareness of the brand and its products
- Generate content for free, quality and effectively
- Strengthen the brand and introduce it to many people
- Identify the real needs of users, identify their needs and try to meet them
- Increase the variety of content created
- Improve business interactions
- Contribute to content marketing and have a positive impact on marketing
- Possibility of personalization for the audience
- Create sales standards and help increase sales
- Introducing brands and products to a large number of people
- Increase users' trust in brands and products
What is the importance of UGCs in business and SEO?
User-generated content is so important that many large websites and businesses have a strong, professional, and dedicated team to evaluate the impact of user-generated content. User-generated content increases users' trust in the brand, which ultimately leads to increased sales. Also, a large number of users identify brands and products through
, and this increases the user and visits to the site. Content generated by users is produced for free or at a lower cost but with very high quality, which reduces the cost of producing business content.
That is, user-generated content allows business owners to produce less content.
SEO is one of the most important things in sites that many efforts and measures are taken to strengthen it.
What is the impact of UGC on SEO?
Content generated by users includes their opinions, their needs, the strengths and weaknesses of the business. Business owners can identify the needs of users by carefully examining and paying more attention to UGCs, and to meet their needs, raise other issues and take the necessary measures, in which case, according to the needs of users, your audience. Increases which ultimately leads to increased site visits and rankings . So the impact of UGCs on SEO is as much as the attention and importance of business owners to them. The more they pay attention to the content produced by users and take action to meet their needs, the site traffic will increase and will have a positive effect on the site SEO.
3 positive effects of UGC
1- Increasing the amount of user time on the site (time on site)
The amount of time users is present on the site is directly related to the quality of the content on the site. The higher the quality of the content on the site, the longer users will be on the site. You can also provide comments by users to increase the duration of users on the site. In this case, new users will be present on the page for a long time by reading and seeing the comments of other users, and they will trust the brand more. So content produced by other users in the form of comments can increase the time spent on the site and users' trust.
2- Increasing brand credibility and improving conversion rates
Content generated by users in other modes will increase the brand credibility so that the introduction by users will affect other users. According to statistics, the impact of user introduction is greater than the impact of the brand itself. Instead of paying attention to the description of the product or brand, people will pay attention to the views and opinions of the people and users who have used them.
3- Creating new and non-duplicate content
Content produced and published in cyberspace must be creative and professional because users get tired of duplicate content and are no longer affected by it. That's why you always have to create new content. Content produced by users in various formats of video, video, text, etc. are produced very creatively and skillfully, which is a great help to business owners who no longer need to produce different types of content. The production of different types of content by users will make business owners produce less content and the cost of producing content will be reduced.
The impact of user-generated content on branding
Every business should take the necessary steps to strengthen its brand or branding, which will increase traffic and sales. Content generated by users on the sites will help you better understand their needs, their comments will gain more trust from other users, and even the inclusion of product problems by users will increase trust. As trust increases, so does sales, and as sales increase and your traffic increases, your brand is recognized and evaluated by other users. So users have a big role in increasing traffic, increasing sales and strengthening the brand of a business.
The strategy of the
is such that users of the same brand become advertisers of that brand and introduce that brand to other users by producing various types of content. In this case, more users will trust the introduction. Users' trust in the introduction and content produced by another user is much greater than their trust in the content produced and introduced by the brand itself. Therefore, UGC campaigns or introduction and critique of products by users to other users have a great impact and importance. In UGC campaigns, users can introduce a brand by publishing posts or other types of content.
If you have a website or business where user activity is very important, it is better to create a space to encourage users to produce a variety of content related to your business and brand. Because the impact of introducing products and brands by users is much greater than the impact of introducing brands and products by the business owner himself.