10 important points in SEO content optimization

DotNek Software Development 11 minute(s) read

Last updated: Feb 07, 2021

SEO is a very important issue in virtual marketing and site and store site design . To be successful in this field, you must be familiar with the concepts of SEO and how to control it. SEO is actually the amount of traffic and visits to the site, and the more it is, the more the site and business are seen and ultimately lead to your success. But in order to increase traffic and traffic, there are points that are very important to follow, and you must read and follow the points listed in the continuation of the article in order to have a strong and powerful SEO .

What is SEO?

SEO site is a site that is optimized by search engines to increase traffic and be seen better by the user.

SEO includes a set of activities that an SEO expert does to increase site visits and rankings .

In order to observe the SEO of the site and increase the traffic, it is better to first get acquainted with the meaning and concept of SEO and how it works. Later, by observing the mentioned points, you can increase the ranking of the site.

To better understand the subject of SEO, we will first divide this phrase into its constituent components and explain each of them, then we will deal with the main concept and SEO.

SEO means search engine optimization .

The purpose of search engine optimization is to increase search traffic or increase the ranking in search results.

For displaying the site or the content which is shared on the stein first for users when searching, more work needs to be done on search engine optimization. Working on SEO to increase ranking and view when searching, requires some basic and specialized information that should be followed to achieve a better result.

The meaning and concept of the content is all images, videos, texts, audio and infographics or a combination of all of these.

Contents are classified into 4 groups:

Landing pages:

Pages and content designed solely for advertising, and display next to the main pages. These pages are displayed in smaller dimensions than the main page, and have special effects to attract users. These pages and contents are also called click-through ads or PPS.

Product pages:

These pages are mostly designed on store sites to sell products.

Fixed pages:

The content that is in the fixed part of the page is content such as information, about us, contact with us in the eyes of users...

Blog posts:

These contents are the most common and slang types of content, which are the combination of text, image, sound, etc.

There are some important points that if observed, the content and site will be optimized and will make search engines such as Google, easily identify and confirm the shared content and display search results for users in the first place. Search engine optimization process for working conveniencely, is divided into three parts:

internal SEO, technical SEO, external SEO

Very important elements in SEO:

Apart from the meaning and concept of optimization process, there are some important guidelines that we must follow to get better conclusions and ensure optimization.

1- Be careful in choosing keywords

Choosing the right and popular keyword is important to increase site traffic and optimize its SEO . So before choosing an introduction and before you start writing content, we should search in the search engine about the keyword related to the topic to get acquainted with the keywords that are most searched. The purpose of searching for keywords before writing content:

1- Familiarity with the most searched and popular keywords by users

2- Familiarity with how to optimize content and increase the chances of the site appearing in search results

Also, searching for more keywords led to:

1- The correct decision in choosing the appropriate keyword

2- Helps in choosing long and long keywords for use within the text

3- Can help in choosing a set of similar keywords to increase the site ranking

2- Insert keywords in page title, heading and body of content:

There is a general and important rule that says, the important part of a content is specified in its initial paragraph, so the keywords must be written in the title of the page, heading and body of the content and URL.

Writing long and relevant keywords between the main body and the content has a great impact on content optimization.

To use long keywords under the text categories, you must type the target keyword in the Google search engine, and then you must pay attention to the terms and keywords suggested by the search engine, because the keywords suggested by Google are the most common words Users have searched and using them inside the body of the content increases the likelihood of appearing in the top rankings of search results.

Using similar keywords means using keywords that are close in meaning and concept to the keyword you are looking for, because Google has recently been trying to understand the meanings of the keywords that search for similar content and concepts in the results. Show atmosphere.

You can use LSI to easily find similar and related keywords.

3- Using textual contents along with other contents:

Using textual content along with other content increases the chances of ranking and helps with optimization. Because search engines have a better understanding of text than other content, if you have designed a non-textual content such as a great infographic and you want to share it on the website as a post, it is better to have relevant text and Include appropriate keywords next to it to help rank the post in search results.

Or if you want to put a great podcast on the site, it is better to include relevant, short and concise text to better rank your shared post.

4- Using internal links:

Be sure to use the internal links of the site and link the relevant content to other content within your site, because doing so will lead people to other parts of the site and other content, and thus the search engine will monitor and index The more your site gets.

5- Using external links:

Using external links helps in optimization, but the following points should be considered in using external links:

1- The links that we give to external sites should lead to guidance and more information about the related topic.

2- The external site must be completely valid and of high quality.

3- Do not overdo the number of external links.

6- Content must be legible:

It should not be enough to just write the content and you should also pay attention to its structuring. Because it makes it easy for users and search engines to understand and read the content.

The following points should be considered in writing texts:

1- Using shorter paragraphs
2- Using lists
3- Bold or italicizing important points and quantities
4- Using short sentences
5- Paying attention to punctuation and editing symbols

7- Optimizing non-text sections:

As mentioned, the contents do not include only the text and the content has different types such as photos, videos, podcasts and ...

The following points should be noted when using non-textual content:

1- Insert file name that contains keywords

2- Insert an alternative text for each of the non-text messages

8- Write long text:

Research shows that writing long and long content with great quality has a significant effect on SEO optimization , but it should be noted that the content should not lose its quality with increasing the length of the text. Writing paragraph text is good quality.

9- Delete things that slow down the site:

Nowadays, with the advancement of technology, the speed of doing things has become very high, and everyone has become accustomed to high speed. If the site takes more than 3 seconds to load, the user will be disappointed and leave the site.

To increase the loading speed of the site, pay attention to the following points:

1- Optimization of images:

Large and full-size images may increase the loading speed of the site, which should use a number of images, video or low volume.

2- Image format:

The most suitable and smallest format and image format for uploading on the site is PNG JPG format.

3- Graphic texts:

Using photos and writings on the site is not appropriate and reasonable, it is better to write the text message in the post for easier transmission and to use images next to the text to make it more tangible.

10- Unique meta description:

One of the most important things that people often forget is writing unique and new meta descriptions for each page and post. In general, the Google search engine does not like duplicate content, and if you share duplicate content on your page, it may ignore it. So to make the site more visible and indexed by search engines, avoid writing duplicate and copied content, especially meta descriptions.

Be careful:

Keep up to date with the latest SEO news and technologies:

To have a strong and powerful SEO , you must be constantly aware of the latest SEO news and technologies. Because the technologies, trends, and algorithms that affect SEO are changing. If you are aware of the latest SEO algorithms and technologies, you can take better and more appropriate ways to have a good SEO site. It does not matter if you are new or professional, in any case you should be aware of the latest news in order to have a great SEO and SEO site.