Investigating the impact of Coronavirus on SEO and other businesses
9 minute(s) read
Published on: Jan 27, 2021
Updated on: Dec 14, 2021
With the outbreak of the coronavirus these days, the question is whether the spread of the virus has affected businesses and businesses? Have all the effects been negative and caused jobs to decline? What kind of jobs has been most affected? To answer these questions, we must examine the SEO and traffic of virtual businesses to find the answer to this question.
The question these days is whether the Coronavirus affects search engine traffic.
With the outbreak of the Coronavirus, we faced the closure of many businesses, schools, centers and the increase in the activities of some other centers, businesses, and organizations.
. Many jobs and professions were shut down to protect people's health and prevent the spread of the virus as much as possible, but some other businesses have started to work more to meet the needs of the people, such as providing health, food, clothing, etc. Therefore, it can be said that the outbreak of the Coronavirus has not harmed all businesses and has created golden opportunities for some jobs and professions. With golden opportunities for businesses to thrive in some businesses while meeting the needs of the people, business owners need to be vigilant to advance their business growth goals to succeed. Of course, this does not mean that he took advantage of this critical situation that everyone should help each other. Rather, it is necessary to use the appropriate opportunities for the prosperity of their profession, taking into account the needs of the people.
Places and businesses such as restaurants, sports clubs, training centers, leisure and entertainment centers, and many centers and businesses that required physical presence were closed. But other online and virtual businesses that were done without physical presence have flourished, such as virtual stores, websites, ...
In this article, we will look at the effects of SEO on increasing the purchasing power and prosperity of virtual businesses during the Corona era.
The positive of corona traffic
With the spread of the Coronavirus and the closure of many malls and traffic jams around the city, many small and medium-sized store sites are experiencing large volumes of traffic and product sales, which results from meeting the needs of people virtually. And it happens remotely. This means that people need to meet their needs virtually and in-person to prevent the spread of the coronavirus as much as possible. People buy online so that after feeling the need, they go to the store site to supply it and search for the product they want, and after checking it. As a result, they proceed to buy. Of course, the product must be such that it convinces the user to buy.
Increasing demand for new products
With the emergence of new and corona conditions, many manufacturers have started to produce new products and meet the needs of the people, which in the pre-corona era, there was no need or judgment for this product. Demand for disinfectant gels and health products to prevent infection has increased. Thus, there is a good opportunity for the production centers of these products to grow their business and meet the needs of the people.
Golden opportunity for SEOs
With the increasing demand for virtual shopping and remote services, many sites need strong support to serve the demand of the people, or many physical businesses are looking to virtualize their business, which in such a case requires specialists to Design the right environment to start and continue businesses increases.
Given this golden opportunity for virtual retail businesses, we find that Corona has not had a negative impact on businesses but has had a positive impact.
Visit reputable medical sites for coronary symptoms.
With the outbreak of the Corona virus and the anxiety and concern of the people, medical and health sites provided virtual information services to the public to inform them of some information in person. In the meantime, with the increasing need for people to get information in absentia, medical sites visited more and more. They provided better and more appropriate services to their users, of course, not to mention that Google changed its algorithms to support medical sites. So the outbreak of coronavirus has also increased traffic and visits to medical sites.
Increase sales of virtual stores
At the same time, with the closure and decline of many businesses, we are witnessing the rise of many virtual businesses. Sales of products in the pre-Corona era were more in-person, and people rarely shopped online. Still, recently, due to special circumstances, the amount of online shopping from store sites has increased significantly. Store sites that previously had fewer sales and traffic, in this situation, are faced with a large volume of sales and traffic.
The negative of corona on SEO traffic
Change how users search on passenger sites.
With the conditions of travel ban and relocation, the tourism and travel industry will suffer a severe blow and loss, and with the ban on travel and travel and presence in places, the way people search on travel sites also changed. Many travelers and travelers sought to cancel their purchased tickets because there was no opportunity to travel and relocate. One of the negative effects it has had on the SEO of travel sites is the reduction of site traffic and traffic, as well as the reduction of ticket sales. Unfortunately, the outbreak of the coronavirus has caused so many changes to the passenger sites that it has even led to downsizing. Of course, this crisis should not cause inactivity, and the owner Such businesses need to think of new solutions to deal with or avoid further losses.
Corona on restaurant closures
Corona caused the closure of restaurants and public places to prevent the virus from spreading and spreading as much as possible; people should refrain from attending such places, so restaurants became a rapidly declining number of customers during the corona. Of course, considering the development of virtual businesses in this situation, there is an opportunity for restaurateurs who can turn their business into a virtual order through websites; in such a case, restaurateurs face an increase in visits and sales.
Given the positive and negative effects of the coronavirus outbreak on many businesses, we conclude that SEO competition is tight, and we must work harder to succeed in this situation.
Corona connection with online jobs:
Under the current conditions, it is not possible to visit stores in person to meet needs and purchases, to visit training centers for learning, to visit other centers for other services. Business owners and staff are trying to virtualize their services for the convenience and comfort of as many people as possible. Examples of services that are provided to the public over the Internet are:
- Continue education and training virtually
- Health and medical education and care instructions
- Promote and make more use of e-commerce
- Make money through virtual activities
- Meet and meet the needs of the people and provide for their household expenses
- Online entertainment and media
- Statistics and instant news from Corona.
Solutions to deal with the negative effects improve SEO
Do not be afraid and keep working.
In this situation, and the face of failure and decline of businesses, we should not lose hope and should continue to operate by maintaining calm and reviewing the situation; if your online business is focused on improving services and increasing sales and Concentrate on traffic, and if your business is present and facing downturns, you may want to consider turning it into a virtual business and online business.
Review your old content
Given that Corona has caused a lot of economic problems and losses, if you as an online business owner are facing a shortage of funds and can not afford the costs of content production and marketing, you can open your previous content. Publish. For example, if you used to produce and publish content for marketing every day in the previous days, you could do so in both coronary and business downturn conditions. Of course, don't forget that republishing old content has two benefits for business owners:
1- It causes your site to stay updated
2- You can increase the traffic and visit your site by republishing old contents.
Have a strong presence in cyberspace
Use your content for marketing and user engagement on other social media. Your content should be attractive so that users are encouraged to visit your website by viewing your content. As a result, your traffic and visits will increase and will have a positive effect on your SEO.
As the situation changes, so should you. Don't forget to change the keywords, change and improve the keywords you used before, and use keywords that have high traffic due to the current situation and are searched by more users. . Using the google alert tool, you can search for keywords in chronological order and find out how they change over time.
Check crisis and pre-crisis statistics.
Be sure to try to compare pre-and post-crisis situations to come up with better solutions to the problems. Always monitor your competitors to see where they are most active and how they operate. You can also use the Google Alert tool to review your content and see the number of clicks. If your content has fewer clicks and feedback, you can change the title and meta description to titles that are more searched.
During the corona, some pages may experience a decrease in traffic, and others may increase in traffic on your site, in which case you should examine your pages and find the cause and focus on improving and increasing traffic.