Teaching SEO concepts for beginners
8 minute(s) read
Feb 17, 2021
Every master was once a beginner according to this proverb you should not be afraid of learning and only focus on increasing your knowledge in this field by training and reading S SEO concepts . The question that may come to your mind is that how you can learn SEO?
The answer to this question is simple, if you want to learn SEO, you need to read credible and reference sources, gain experience in practice, take risks and do not be afraid of doing experiments, and finally, always pay attention to the point that learning requires time, energy and perseverance. First, before dealing with other SEO concepts, it is necessary to get acquainted with the definition of SEO.
What is SEO?
SEO stands for search engine optimization , which is the process of ranking a site organically on the Google search engine results page, in fact if a website ranks higher, it can attract more users and achieve more success.
In general, SEO is divided into different categories such as White Hat SEO, black Hat SEO, On-page SEO and Off-page SEO , which we will discuss in the following.
What is a SERP?
SERP stands for search engine result pages, the ultimate goal of all sites is to get the highest ranking in the SERP.
What is the definition of White Hat SEO?
White Hat SEO is a set of actions that are being done to optimize the site which takes a lot of time to achieve results, also all the activities that are being done in this section are in line with SEO rules and there is no deception in it, which ultimately leads to a high website ranking in the SERP .
What is the definition of Black Hat SEO?
Black Hat SEO is a set of activities in the field of site optimization which are against the rules of search engines, which causes the site to reach a high ranking in a short while by manipulating search engine algorithms, which is not approved by search engines. The site may be penalized or removed from the database list.
What is On-page SEO?
As we mentioned, On-page SEO is one of the categories of SEO which is a set of actions that are being done within the site to optimize it completely, as a result it is able to rank higher in search results . The set of actions that take place in this category includes the following, which we will explain simply.
1. Choosing keywords:
Research on keywords is very valuable and has a great impact on site optimization that the selection of each keyword should be done based on sufficient research to have the desired result.
2. Site content:
The content of a site is so important and if it does not have enough quality, it cannot attract users.
3. Site title:
The site title should include keywords related to the field of website activity.
4. Internal linking:
In general, there are two types of linking, which include
and external linking, the first linking is in the field of On-page SEO and the second one is in the field of Off-page SEO, the second case will be discussed in this article.
Internal linking is linking from one page of the site to another page of it, which make the user stay on the site for a longer time.
5. Image optimization:
Image optimization, which can include the use of ALT and Title in the image, is one of the most important activities that is done in the in-page SEO section, and generally, the action of optimizing the image ultimately affects the site loading speed, which also attracts more users to the website.
What is Off-page SEO?
Off-page SEO is a set of actions that are being done outside the
site to optimize it and gain a high ranking
In this category, as in the previous one, actions are taken place on the website all of which help to optimize it, and we will discuss some of them.
1- External link building:
An external link is a kind of link that a site gives to another site, which is very valuable in increasing the credibility of it.
Backlinks send the signal to search engines that this website is so valuable due to the fact that it is received a lot of links and each link is considered as a positive vote.
Creating a link may involve the following methods:
- Guest blogging:
Guest blogging is the way in which you upload one of your blog posts on another person's blog.
If you want to get the best possible result from this, you must use the best place to upload, as a result you achieve the desired result by using links.
- Email outreach:
Email outreach is a way in which you communicate with other users via email, and the goal of this work is to request a backlink, which can be achieved by doing it correctly and in principle.
- Broken link building:
Broken Link Building is the act of building a backlink by replacing 404 broken links with a normal link to the target website.
2- Branding in social networks:
Nowadays, social networks have become very important and many users spend a long time throughout the day in these types of networks which using them for being successful in
improving website ranking
can have a great impact on site optimization.
We can also place a share button on each page for easy publication of content in the social networks, so that users can easily share their favorite content.
Social networks such as Facebook, Instagram, LinkedIn , YouTube, etc., have become powerful tools for branding.
3- Registration in directories:
SEO experts can gain one or two backlinks to their site by submitting articles in its section and various directories that are dedicated to publishing and archiving content.
To bookmark, all you have to do is to upload the latest post on the bookmark sites, so that the search engines will increase your ranking.
You should be familiar with the following concepts:
UX stands for User Experience, which means the experience of a user while using a service, and it’s something that sticks in the user's mind after using a service.
- search engines:
A search engine is an online tool that helps people find information on the Internet to get the answer to their questions in a short period of time.
Crawling is actually a process in which search engines such as the Google search engine constantly scan all web pages.
After scanning a site by search engines, they should index the available information and simply categorize all the information.
- Dwell time:
Dwell time is the amount of time a user spends on a site, which has a huge impact on the site ranking , and if this factor is high, signals are sent to Google's algorithms that the site is of a high quality.
- Bounce Rate:
Bounce Rate is the number of users who visit your site and leave it without going to other pages of your site, it is said that this factor, like dwell time, is very effective in ranking the site.
- Anchor text:
Anchor Text is a phrase that is used to click on it for going from one web page to another and is often colored blue in the text, by using HTML or CSS you can change the color of the anchor text.
- LSI keywords:
LSI stands for Latent Semantic Indexing, which refers to words that are semantically related to a particular concept or phrase.
Sitemap is a file that contains information about the content of pages, images and other important information of the site and the relationship between them that all search engines such as Google use this file to examine the website better.
- Google Algorithm:
In fact, Google algorithms are computer programs that have mathematical functions and formulas which analyze and categorize the contents of sites with the help of Google crawlers. Google's goal is to deliver the most appropriate result to the user, so that users get the best user experience.
- Google PageRank:
One of the important algorithms of Google that has been created for scoring web pages and site ranking, this score is between zero and ten, which is measured through the inbound links of a site, so that more inbound link to a site is the sign of its higher value, and it is considered as valuable site.
In general, in this article we have tried to express a number of important and practical concepts in SEO for you to get acquainted with SEO step by step.Website SEO analysis services