What do Moz DA (Domain Authority) and PA (Page Authority) stand for?
3 minute(s) read
Published on: Dec 12, 2020
Updated on: Dec 14, 2021
SEO or Search Engine optimization professionals utilize a series of various metrics to understand ranking factors better. There are two significant metrics, and those are the Domain Authority and Page Authority. These numbers assist in understanding which website will rank for keywords and which domain will outrank others. If an SEO professional understands these concepts, it makes any SEO strategy more effective.
SEO is not about any single strategy or any available number. Ranking websites involve several different factors, such as earning quality backlinks, creating quality content, and ensuring on-page optimization is done correctly. The list is long, and many other tasks are included in it. The key to developing a successful website is integrating concepts like page authority and domain authority into every marketing strategy and SEO aspect.
What is Moz?
It is a complete SEO suite that helps businesses earn more traffic that turns into conversions. It takes effort and time to optimize your website Domain authority and Page authority are its two tools that help in better SEO
What is Page Authority?
It is a score that predicts how well certain pages perform on SERPs or search engine result pages. The scores range from one to a hundred. Page authority is scored to rank all the pages. It is simple and easy to improve your scores. If any user scores low in the 20s, it will be easy to grow to 30s. You can take your page to the scores of the 60s to 70s. But, getting better results higher than a score of 75 can be difficult and slow.
You can increase your scores with the help of several strategies to build authority. The majority of the SEO s prefer directories, forums, RSS feeds, guest posts, and link building. All these strategies are useful to increase the page authority. Changes with your links can affect your scores. If your links are no longer fresh or relevant, you will drop your ranking. If scores are going higher slowly, then it is well enough. If it starts growing, making higher scores quickly may mark a harmful site, and your scores will be lower.
Through Moz, you can track your scores, and it is an expert tool to recognize the page authority.
It is a search engine ranking score by Moz. It describes how a website ranks on SERPs or search engine results. The score of a domain authority ranges from one to a hundred. If a user has a higher score, it means a greater ability to rank.
Is it possible to change domain authority?
It is highly challenging to change the domain score. This factor may affect the score of your page. You can do that if you know how competitive your site is. If you improve your overall SEO score, then it will increase your domain authority