What is an external link building?
21 minute(s) read
Dec 27, 2020
External links are the hyperlinks that point to a domain other than the domain in which the link is located. Summarizing the concept in easy words, if another website refers you, it is considered an external link to your site. Likewise, if you link to another website, that will also be regarded as an external link.
It should be noted that the most important goal of all websites is to
gain high rankings in search engines
. One of these strategies is to get positive feedback from Google and prove that the site is valuable to google. One of the ways to achieve this goal, is to create external and internal links. In this article we are going to explain external linking.
The words that are usually displayed by a different color in the text or underlined ones which attract attention, are the anchor texts, which by clicking on them, we will move to a new page. Anchor text is considered as one of the most important activities for website optimization called internal linking and external linking. Of course, SEO experts believe that external links are a better source for gaining high ranking in search engines because search engines value external links more.
The general concept of external links:
is actually a link that refers to an external domain. In other words, we can say that the links you receive from other websites are actually external links, and also if someone else has linked to your site. The fact is that they also receive external links from your site, which in fact increases the value and credibility of the website because Google believes that the opinion of others is much more important than the opinion that you have about your website.
To be able to rank a website on Google in 2021, you should not neglect the value of linking and the need of developing a strategy that will help you get high quality and valuable links. Simply put, links are one of the most important ranking factors.
Of course, it should be noted that one of the most difficult parts of ranking a website is external link building , which you should look at each external link as a vote.
The higher quality and valuable links your site refers to, the higher you will rank on Google and therefore, the higher organic traffic you will get. Of course, the value of links is not all the same, and some can even reduce website traffic, we will define this topic more below. There are so many strategies that a web designer can use to build links that implementing some of these strategies are easier than others, and of course it is hard to choose the right one to use because not all links have the same value, using some of them can even cause damage to the website and has more negative effect than a positive one.
A number of types of external links:
Editorial backlinks , when another website visits and links to your website in the form of quality content and links to your site.
Guest blogging backlinks:
Guest blogging backlinks is the process of writing a weblog for other websites that are published. This is a way to get backlinks from weblogs to your website in exchange for receiving an article.
Backlinks in business profiles:
Backlinks in business profiles include creating digital profiles for your brand on business listing websites and social media with the ability to send backlinks.
Backlinks from webinars:
Backlinks from webinars lead users to an online presentation.
Free-tool backlinks include providing a valuable tool for free to attract users and increase website traffic
Acknowledgment backlinks are tools that identify where competitors are getting their backlinks from and can help you identify potential opportunities to gain your approval.
Guest post bio backlinks:
Guest post bio backlinks have a positive effect on website SEO , the importance of this backlink becomes more apparent, when a website that has accepted guest blogging does not allow linking to the content.
Badge backlinks is a reward that a brand creates and gives to other websites as a status symbol, when those websites place the logo on their sites, they will receive a link to their website.
Backlinks derived from press releases (on topics worthy of media interest):
When your brand contains valuable information for publication, providing a press release can serve as a basis for your public relations and marketing tactics, as well as creating backlinks from the blogs that cover this announcement and publication.
Use comment backlinks when you want to add content to a conversation or make a meaningful connection with the author and other users.
The importance and impact of external linking on SEO:
As we have mentioned before, there are different ways to
optimize a website
, one of which is external linking, which takes a lot of time and energy, but it is very effective on SEO, and in order to never neglect external linking, there are a number of The following reasons are mentioned:
•Get high rankings in Google and other search engines
•Your website credibility and reliability will increase as a valuable website.
•Search engines like Google will find new pages on your website faster.
How are External Links Evaluated?
There are some factors that search engines like Google take into consideration while evaluating external links. Some of these factors are listed below
•The credibility of linking domain
•Popular source page
•Number of root domains on the source page
•Unique keyword-rich anchor texts
•The relevance of the content between the linked resource and the landing page
•Number of links present on the source page
Points that should be taken into consideration in external link building:
1- Link building on reputable websites
2- Enrich the content of the website
3- Using specific keywords
4. Linking to different websites
What are the tools associated with external backlink building?
Ahrefs is one of the helpful tools in external link building field that gives you the opportunities like, gives you the ability to see all the websites that link to your website using wide domain criteria, selects the most appropriate and best content to link to, views nofollow and dofollow links, finds spam links and does their rejection.
By using MozBar , it is possible to view links and compare them with each other while viewing the SERP.
3- Open Site Explorer:
Open Site Explorer is one of the most reputable SEO software that analyzes links. You can also analyze and improve the links that refer to your website by using this tool.
4- Google webmaster:
Using Google webmaster, you will be able to extract links from a website and analyze these links through Google Search Console.
Benefits of External Links
External links can help your website and business in different ways. Some of them are mentioned below:
The quantity and quality of the external links you use are essential. Adding high quality, reliable, and informative website links to your pages will improve your website's credibility while adding low-quality spam links will damage your site.
Increase domain authority:
External links can improve the authority of your domain depending on the profile of your backlink. This means if another site is linked to your website, it will increase your ranking. Valuable external links will provide references to the viewer.
Improves visibility and ranking:
Search engines always value their users and strive to display the results that are most relevant to their question. External links from websites in the same niche can help the Google understand your website content's relevance and popularity for a specific query. This can improve the ranking of your website
Provides better user experience:
External links can help users find additional and relevant information that they are looking for. This can improve the user experience and encourage them to revisit your website for high-quality content in the future.
Do not look for the inorganic growth of the website through buying and selling links, because this is against the rules, and Google will penalize your website after realizing this, just be patient and follow the mentioned points to
increase your website ranking in Google search engine
through link building.
External links are a vital part of an SEO plan and should be approached as such. Whether you are building your website or have an established website that you want to improve, you cannot ignore the community building and ranking activities linked with outbound links. An external link is more valuable if it links to popular, relevant, high-ranking pages related to the content on the web page.