Why do we need UX?
10 minute(s) read
Mar 26, 2021
User experience is another thing that has a positive effect on SEO. In this article, we will talk about what user experience is and what effect it has on SEO and site.
What is the user experience?
User experience is actually the amount of users' satisfaction with the overall structure of the site, in the sense that the more users are satisfied with the appearance and technical structure of the site, the better effects it will have on the site's SEO . All the activities and actions that we do on our site, whether technically or visually, are more user-friendly, will increase the traffic and visits to our site to the same extent. That is, user experience is directly related to traffic and site visits, and with increasing satisfaction and user experience, traffic and site visits also increase.
The factors that affect the user experience are as follows:
- Up-to-date content
- Beautiful and user-friendly design - True internal links
- True external link building and professional backlinks - Complete content
- Content length
- Banner ads, pop-ups and ...
- Existence and use of multimedia
- Responsive design and optimization for display on mobile phones
- High site loading speed
- Simple design and convenient user guide to access the required items
Why do we need user experience?
Ux in other words, is the research that is done to identify the personality, tastes, needs and goals of users. That is, all the functions and behaviors of users are considered in order to find and create a simple way to communicate better and deeper with users. In designing the user experience, the Ux designer must have sufficient knowledge of his target users and audiences to be able to identify their needs in order to provide and meet their needs according to their wishes and desires. Therefore, the duty and responsibility of the Ux designer in the first stage is to identify the user's needs and try to meet his needs according to his wishes.
So Ux is one of the things that greatly affects the SEO of the site and improves the performance of the site. The reason is that Google search engine pays a lot of attention to user response and satisfaction with websites, to the extent that Ux or the same amount of user satisfaction will increase the site to the top rankings in search results .
Google standards for recognizing a good user experience
Google cares about the satisfaction and reaction of its users, so it examines all sites in terms of satisfaction and user experience. Here are some of the standards that Google uses to measure user satisfaction and user experience:
- High loading speed of the site:
- Site responsiveness:
If the sites that are designed can be displayed on other smart devices, the probability of increasing satisfaction and user experience is higher.
- How to produce content:
The content you produce should be such that it meets and meets all the needs of users, the content should not be repetitive and boring, the content should be up to date, the content produced must be comprehensive and complete to the user of the content Share you. In producing content, you need to be careful about when the best time to share content is.
- Review and optimization of internal links:
Internal links in the pages of sites lead to the transfer and transfer of users between the pages of the same site that users can be directed to other relevant and useful content by clicking on the links. The result is user satisfaction, or UX user experience.
- External links or backlinks:
Links that are referred to other sites can have a good effect on having a good user experience . By navigating through external links from one site to another to meet their needs and obtain more information about the site's performance, users are satisfied, which in turn leads to a good user experience for the site. In addition to external links, the age of the site domain can also lead to more trust of users, which in case of trust and satisfaction of users will also improve the user experience.
Benefits of user experience design:
1- Increases the conversion rate:
If the user experience is to the liking of the users and can satisfy them, it can penetrate the users and encourage them to perform some operations such as shopping. If there are two sites that are similar in content and both of them can meet the needs of the user, the user must choose one of them. A site that first catches the user's attention and forces him to choose between two options includes some features. This feature is the special and convenient user experience that has been able to attract the user. Therefore, if we have a suitable and user-friendly user experience, we can easily surpass our competitors and increase conversion rates, click-through rates , traffic and site visits.
2- Having a good user experience can help the site SEO:
Google search engine cares about user satisfaction more than anything and his priority is to satisfy users and provide quality sites to users. If a site has a strong and good user experience that can attract user attention and satisfaction, Google will be notified of this user satisfaction from the site. And it will put it in the top rankings of search results or will consider special points for that site. In other words, if Google sees the level of user satisfaction with a site, it will improve that site and will have a good effect on its SEO . Therefore, by designing a good user experience, we will satisfy the users, and finally, I will receive special points from the Google search engine, which can have very good effects on the SEO of the site .
3- Promotes the brand:
User experience is an important and necessary factor for the success of any job, which by having user experience and more people's satisfaction with the services and performance of the site, can increase sales or increase visits and other things. By creating a user experience, we increase and attract the trust of most users, which ultimately leads to the establishment of communication between users and business owners by users' trust in the business and their satisfaction with the performance. Communicating and creating interaction between users gradually increases user activities, which ultimately leads to branding and recognition and loyalty to your brand.
How to improve our site UX?
- Usefulness of the contents:
The contents that we put on the site must be useful in such a way that they cover the scope of all the needs of the users and are responsive to all their needs. Useful content that is honest, credible, complete and comprehensive. So if you want to improve the UX of the site to increase user satisfaction, you must use the content inside the pages of your site so that users can use them to meet all their needs.
- Easy access:
The design of your site should be such that users can easily access what they want. If the access path of users to different parts of the site is complicated, the user will be misled and will not be able to achieve what he needs. To increase user satisfaction, you should design the site and access different items in a way that is easily accessible.
- User-friendly appearance:
Using a variety of elements and colors together should be principled and standard, so that it is user-friendly and gives him a sense of confidence. Use colors that are appropriate for your type of business and users will enjoy looking at the look of your site.
- Interaction between users and business owners:
One of the most effective ways to increase user satisfaction is to establish deep communication and interaction between users and business owners. In this way, users can easily communicate with the business owner and share their needs with them and provide feedback to improve their performance.
- Short and concise contents:
In producing textual contents, it is better to pay much attention to the points mentioned in this article. Users do not spend their time reading all the written content and only with a little attention they scan the content to reach the most important things. In producing content and writing texts, you must write in a way that helps the user to easily scan the contents and texts to reach the important and desired items. Writing additional explanations that only takes the user time and does not meet his needs, causes their dissatisfaction. So in order to have a better user experience , you must write short and useful texts.
- Clarity of content:
In the production of content and communication with the user, you should use words that are clear and transparent and can easily convey the general concept to all users. Do not use technical and technical words as non-technical users may not notice. You need to consider all users from each group and produce and publish content at the public level. Your user experience will be better if your content is clear and obvious.
- Use of graphic communication:
Humans are more visually capable, and sometimes it is possible to use images better than text to convey some messages. In such a case, it is better to use images to convey content, because the use of visual messages is more effective than text messages, and users are interested in graphic images and are more easily attracted to them.
To increase user satisfaction with sites , we must focus on improving the user experience. This article contains valuable tips to increase user satisfaction and have a user experience, it is better to follow all the points mentioned in this article to have a good user experience .Website SEO analysis services