10 Important Tips in SEO Content Optimization
9 minute(s) read
Mar 21, 2021
What is SEO?
To better understand the subject of SEO, we will first divide this phrase into its components and explain each of them, then we will deal with the main concept and SEO.
More work needs to be done in search engine optimization to display the site or content that is first shared with users when searching. Working on SEO to increase rankings and visibility when searching, requires some basic and specialized information that you should follow to achieve better results.
The content of all images, videos, texts, audio and infographics or a combination of all of these.
Content is classified into 4 groups:
Landing pages: Pages and content that are designed for advertising only and are displayed next to the main pages. These pages are displayed in smaller dimensions than the main page and have special effects to attract users. These pages and content are also called click-through ads or PPS.Product pages: These pages are mostly designed on store sites to sell products.Fixed pages: The content that is in the fixed part of the page, such as information, information about us, contact us from the users' point of view ...Blog posts: These are the most common and slang types of content that are a combination of text, image, sound and ....
There are some important points that optimize the content and site when viewed, and make search engines like Google easily identify and verify shared content and display search results to users in the first place.
The process of search engine optimization for easy work is divided into three parts:
1- internal SEO
2- technical SEO
3- external SEO
The most important elements in SEO
Apart from the meaning and concept of the optimization process, there are some important guidelines that we must follow to get better conclusions and ensure optimization.
1. Be careful in choosing keywords
Choosing the right and popular keyword is important to increase site traffic and SEO optimization . So before choosing an introduction and before you start writing content, we need to search in the search engine for the relevant keyword to get the most searched keywords. Of course, choosing the right keyword is not important because you use a lot of keywords, in which case Google's optimization engine may even recognize your content as spam and prevent it from being indexed and displayed to users. Users may use long keywords to search for the content they want. In order for the site to be included in users' long keyword search results, it is better to use two long keywords. The number of keywords should not be too high to cause the site to be spammed and should not be too small not to appear in search results.
The purpose of searching for keywords before writing content:
Familiarity with the most searched and most popular keywords by usersFamiliarity with how to optimize content and increase the probability of the site's presence in search results
Also, searching for more keywords led to the following:
The right decision in choosing the right keywordHelps select long keywords to use in the textCan help you choose a set of similar keywords to increase your site ranking
2. Enter the keywords in the page title and main text:
There is a general rule that says, the important part of a content is specified in its initial paragraph, so keywords should be written in the page title and text of the content and URL.
Writing long and relevant keywords between the original text and the content has a great impact on content optimization .
To use long keywords under text categories, you have to type the keyword in the Google search engine and then you have to pay attention to the terms and keywords suggested by the search engine, because Google keywords are the most common words searched by users and their use within the content text increases the likelihood of appearing in the top rankings of search results .
Using similar keywords means using keywords that are close in meaning and concept to the keyword you are looking for, because Google has recently tried to understand the meanings of keywords that search for similar content and concepts in search results.
You can use LSI to easily find similar and related keywords.
3. Using textual contents along with other contents:
Using textual content along with other content increases the chances of ranking and helps with optimization. Because search engines have a better understanding of text than other content, if you have designed non-textual content such as great infographics and want to share it as a post on a website, it is best to have the relevant text and use it. Match the appropriate keywords next to it to help rank the post in search results.
Or if you want to put a great podcast on the site, it is better to enter appropriate, short and concise text for better ranking of your shared post.
4. Using internal links:
Be sure to use the internal links of the site and link the relevant content to other content within your site, because this will lead people to other parts of the site and other contents, and therefore the search engine will see and review your pages and content as much as possible, and slowly assigns special points. Linking is one of the most important elements of SEO and if done correctly, it will have very good effects on having a good and strong SEO , so do not forget the internal linking of the site and do it in principle.
5. Using external links:
Using external links and backlinks such as internal linking helps to optimize and drive traffic and visitors from other sites. But the following points should be considered when using external links:
The links we provide to external sites should lead to guidance and more information on the relevant topic.The external site must be completely valid and of high quality.Do not increase the number of external links.
6. Content must be legible:
It is not enough to just write the content and you should also pay attention to its structuring. Because it makes it easy for users and search engines to understand and read content.
In writing the text, the following should be considered:
Using shorter paragraphsUsing listsThick or flexible Important points and valuesUsing short sentencesPaying attention to writing and editing marks
7. Optimization of non-text sections:
As mentioned, the content does not include only the text and the content has different types such as photos, videos, podcasts and ...
The following should be considered when using non-textual content:
Enter the name of the file that contains the keywordsEnter an alternative text for each of the non-text messages
Write a long text:
Research shows that writing long, long content with high quality has a great effect on SEO optimization , but it should be noted that content should not lose its quality with increasing text length. Writing paragraph text is of good quality.
Remove the items that slow down the site:
Today, with the advancement of technology, the speed of doing things has increased a lot and everyone has become accustomed to high speed. If the site takes more than 3 seconds to load, the user will be disappointed and leave the site. High site speed is a privilege for the site and can have a great impact on attracting users. Increasing the loading speed of the site for even one second can discourage users, in which case the site bounce rate will increase and will be considered a loss for the site. Therefore, you must focus on increasing the loading speed of the site and take the necessary measures. If the site structure is made using WordPress content management system, it is better to use some plugins such as wp fastest cache, wp rocket. Another technique to increase site speed is to optimize images and reduce their size while maintaining quality.
To increase the loading speed of the site, pay attention to the following points:
Image optimization: Large and large images may increase the loading speed of the site, which should use a number of photos, videos or small size.Image format: The most suitable and smallest format and image format for loading on the site is PNG JPG format.Graphic texts: It is not reasonable to use photos and text on the site, it is better to write the text of the message for easier sending and to use the images next to the text to make it tangible.
8. Unique meta description:
One of the most important things that people often forget is to write unique and new meta descriptions for each page and post. In general, Google's search engine does not like duplicate content, and if you share duplicate content on your page, it may ignore it. So to make the site more visible and indexed by search engines, avoid writing duplicate and copied content, especially meta descriptions.
Having a good SEO will increase traffic , site visitors, sales and ultimately the success of the business. So to succeed in our business we must have a strong SEO to get good results, to have a good SEO must have some tips and follow the principles.Click to analyze your wesbite SEO