Impact of site security on SEO
12 minute(s) read
Feb 07, 2021
Over time, scams and insecurities increase in the context of the
World Wide Web
, and there are many profiteers who are waiting for an opportunity to commit fraud through the Internet. Seeing these profiteers, the concept of Internet security is much better. They understand and understand and know how to behave in this vast and global network. But knowing this alone cannot prevent people from making a profit, you must think of tricks and solutions to prevent greater insecurity and fraud.
Website owners and designers need to design a secure and trustworthy platform for their users so that people can safely enjoy their site content. If a site's security is too low, it may lose users. Because today, more people visit or buy sites that ensure their information security and avoid sites that have low security, while having high site security has become one of the SEO factors, that is, to want a good site SEO . You need to increase the security of your site and ensure its security.
Many ordinary users who have no security expertise think that they can use any Internet firewall and antivirus to enter any site without any harm to their information. But this is a mistake because hackers and profiteers are much smarter and always design and find other ways and tricks to infiltrate and defraud.
HTTPS is a ranking signal
Google is a search engine and optimization engine that optimizes sites and examines them based on new algorithms and techniques, whichever is closer to
, displays it in the top rankings of search results for users. Gives. One of the factors that Google considers and optimizes for optimizing and displaying in the top search rankings is the high security of the site. Google tries to introduce the best and most useful sites to users and display them for easy access to the top rankings in search results. Therefore, one of the features of a good site is that it is safe so that users can visit or even buy the site safely and without fear of disclosing their personal information. Designers and site owners should keep in mind that more than 70% of site traffic is through Google, so this is a good opportunity to increase site security, both increase traffic, visits and approval from Google and cause Ensure the security of your site for users.
SEO is not just about producing good quality content, with Google algorithms changing, security sites become a priority. Of course, producing good and specific content is important along with making the site secure. A site may have good quality content but it is not secure at all, in which case Google will keep the site away so that users do not have access to it.
https is a ranking signal, in fact sites that are secure use this ssl. Sites that are not secure, using Mozilla and Chrome browsers, a red banner is displayed next to the site address, which indicates that the site is not secure, and this way users can find out if a site is safe or not. But surely secure sites benefit from SSL https .
Try not to be blacklisted
Profiteers carry out some hacking attacks with the aim of hacking and accessing people's personal information and scams, as well as infecting the site and system. It should be noted that hackers do not launch hacking attacks solely for the purpose of gaining personal information, sometimes to contaminate site data. If your site has been hacked to infect the site's data, the
you used to increase traffic may be considered spammy by Google, and your site may be blacklisted by Google. puts.
Being blacklisted by Google means that you lose 70% of your traffic and you may no longer be able to get that amount of traffic and visits, so designers and site owners need to be alert to hacker attacks. Do not position or prevent these attacks. To get out of the Google blacklist, you need to clear backlinks that are considered spam by Google, this is a little difficult but it is possible.
Users pay more attention to safe and reputable sites
In addition to Google, security is also very important for users, and users always choose sites to visit or buy that are highly secure so that their information is not disclosed or attacked. So you need to have strong security measures to attract the attention of users, Google satisfaction and data security of your site.
Sites that do not use security protocols are boycotted by users and this can cause other problems:
- The existence of malware and viral and deceptive links makes users run away, and the existence of this
is an alarm for Google, and you should be careful of such malware.
- If your site does not have security protocols, the rate of returning users will decrease and you may not get the lost credit even after securing your site.
- Users prefer secure sites and seek to identify insecure sites, if you have an insecure site you will have fewer visitors and fewer users.
- The insecurity of your site will also reduce the bounce rate of the site, in which case users will leave your site and have a negative impact on your site.
Many sites on the World Wide Web are subject to more than 50 hacking attacks per day, according to statistics. Therefore, all sites in three stages of setup and design, management and development need the principle of security so that their information and data are not destroyed and provide a secure platform for users. After design and commissioning, appropriate measures must be taken to ensure the security of the site on the server or host. Measures such as very complex passwords, two-step authentication, remote control, restricting access levels, etc. should be taken to increase site security .
To ensure the security of the site, pay attention to the following points:
- Host security is very important in increasing the security of the site, it is recommended that you buy your host from a reputable and reliable company.
- If you design your site using content management systems, it is better to use valid systems. Like WordPress , Joomla and ...
- To increase the security of your site, always do research and take valuable actions.
- Do not use plugins, codes and links that you are not sure are valid, as it will further reduce the security of the site rather than increase and secure it.
Always update the site and its tools, restrict access, use sophisticated passwords, always back up your data.
Highlights in support:
For the positive effect of site security in SEO and the effect of
SSL security certificate
, pay attention to the following points:
- If your page is in ssl http format, move it to ssl https using 301 redirect (permanent redirection) which ensures the security of the site.
- Do not use free ssl for extra security, as they may be tricky for hacker attacks or may not guarantee the security of the site to a large extent.
- If you use ssl security certificates, it will be visible to users in browsers next to the site address, and users can be assured that your site is secure, thus increasing your site traffic.
- If your security certificate is error-free, it will be displayed in green in the browser.
Now that we have said that it is very important to make sure that our site or the site we choose to visit is safe so that we do not have problems later, there are ways to ensure the security of the sites to determine the security of your site or other sites we can use.
The url is incorrect
The url of secure websites starts with https, and if such sites ask you for personal information, you can trust them with confidence, because such sites are trusted and approved by Google. But if a site with a http url asks you to enter your information, it is better not to trust because this site is not yet approved by Google and it may be a fake site.
The website does not have a confirmation mark
At the bottom of each trusted site there is a confirmation and trust mark that users can safely visit such sites, if there is no trust mark on a site, it means that this site is fake and not trustworthy at all.
The website does not have a secure icon
In the url and address of each site, there is a lock icon in the address bar, which indicates that this site is safe and there is nothing to worry about. The lock symbol means that this site complies with all security protocols and is trusted by your information. Of course, some fake sites make this symbol themselves fake or most insecure and fake sites do not have this lock symbol.
Its ssl certificate has expired
All secure sites have an ssl security certificate, and a site whose security certificate has expired and is obsolete means that this site and its data may be exposed to hacker attacks. These types of websites have no security measures or are very weak and can easily be attacked by fake sites.
How can we tell if a website is secure or not?
There are two ways to tell if a website is safe or insecure:
1. Secure website address starts with https
2. Next to the site address, at the top left of the address bar there is a lock mark and icon.