Optimize your website with Gray Hat SEO
The gray hat SEO can be seen as not all white, yet not all black. It is an SEO practice that is riskier than other type of SEO but can be very effective if done professionally.
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3 minute(s) read
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Last updated:
Jan 13, 2021 |
Gray hat
SEO
is somewhere between black and white hat, and it can still be effective if used by a professional. Gray hat SEO pushes more when compared to white hat SEO though not to the extent where the site will be banned. A good understanding of
gray hat SEO
is significant because it can
improve your site's ranking
without any negative consequences or could cost you a massive amount of money in lost traffic.
The
gray hat
comprises of different techniques such as:
- Using clickbait
- Buying old domains
- Duplicating content
- Cloaking
- Buying links
- Automating social media
- Buying followers
Let's take a look at each of them in turn.
Using clickbait
It is content whose primary purpose is to grab attention and encourage visitors to click the link to a specific web page without generating value.
Buying old domains
The web is a source of old domains that are abandoned and those that are not used much by owners, and that is often used to generate backlinks to improve rankings
Duplicating content
Content is always the king. It is the hub of the internet and SEO efforts . Spinning bots can be helpful, and while a small percentage of them can be effective, it's still an excellent idea to use.
Cloaking
It is a practice that displays different results to a user than the one displayed by the search engine . For Google, it's a high-risk practice that breaks its rules.
Buying links
Buying links is another black hat SEO technique . However, it is recommended not to use it as you will be fined if caught. Instead, you can list your website on the relevant directories.
Automating social media
There are legitimate tools that can save time when managing multiple accounts. Make sure to use the right automation tools.
Buying followers
Buying followers is a good idea to make it look like you're out of the crowd, but all it means is the lack of engagement and the risk of poisoning real followers with malware in some cases.
How to Optimize Your Website with Gray Hat SEO?
Here are some of the most effective gray hat techniques that will improve your site's ranking without getting penalized.
Consider keyword stuffing
There is no need to write and publish massive research articles on your website if you are only looking to improve your SEO . Consider keyword stuffing, and it will increase your website traffic , which will inevitably lead to a significant positive change in your website metrics.
Use schema markup
Schema markup is the latest SEO innovation. It is a code that you place on your site to help Google provide more useful search results. You can also organize the data on your site and give Google hints about what type of content is posted there and why.
Create a blog or micro website
You can increase the number of backlinks to your leading site by creating a blog or micro-website. This
SEO technique
does not disrupt Google guidelines and is completely safe for your website. Also, you can only build high-quality backlinks.
Gray hat
approach is like playing with fire if you are not sure what you are doing. Therefore, it is better to hire a professional to optimize your website with
gray hat SEO
