The process of increasing the site ranking

DotNek Software Development 8 minute(s) read

Last updated: Jan 13, 2021

When a user searches for a phrase in search engines, the websites at the top of the list attract more attention than the others. Now the question is that, don’t you want your website to be at the top of the list? Site ranking refers to a website's position in search engine results. Different ranking factors have various kinds of effect on a website. All these depend on a good SEO (Search Engine Optimization) technique, if a website owner wants his/her website to be ranked high in a search engine. The following are the factors and processes that must be considered whenever we talk about site ranking.

Domain name:

Google prefers short and useful domains, and of course the presence of some keywords related to your website in the domain, will help you increase the site ranking as a result of searching that phrase.

Related content:

The essential factor which takes part in website ranking, is quality content. Content must be relevant to the topic of your website which you want to rank higher on Google, indeed, there is no substitute for a great content. Providing high quality content for your user makes the best relationship with them. It also decreases the bounce rate, and you can easily manage to attract more users, in other words, one of the most influential factors of user attraction relates to the content production.

Page loading speed:

In today's world where the time is of the essence and the user wants to get his/her answers as soon as possible, this point is definitely effective in attracting the user.

Do not forget to update the site:

As you know, the world is updating daily, so there is a need to update every information. Therefore, the same scenarios are applied in the case of content. Search engines do prefer content updating, if you update your content in a regular interval, then there is a great chance to rank higher in web rankings .

Google cares about websites which frequently change and update their information, this point can improve the quality of content.

Use browser stack:

Use the browser stack service, upload your site pages in any browser device correctly. In this way, users can visit your website in a variety of browsers and devices.

Keywords:

Content optimization includes targeting the keywords. A keyword is a vital part which helps to find out what your website is about.

It considers as an excellent practice to target a single keyword on a single page or an article.

Keywords Placements:

After choosing your keywords, you need to place them to the core points such as

o Placing it to URL.

o Page Title.

o Headings and subheadings.



By applying your keywords to the above specific areas, you can improve your search ranking in google search engine.

Use keywords in meta tags:

Title meta tag and description meta tag are two of the most important meta tags to optimize site ranking in Google , which you must use the main keywords in them.

Metadata:

Whenever a person designs a website, every page contains some space in their section to insert metadata tags. It will also help in increasing your ranking.

Title metadata:

The main responsibility of title metadata is that it appears on the top of the web browser window. Indeed, it is the most important metadata on your page.

Description metadata:

A textual description that a browser uses to rank your content. Description metadata appears on the search engine. You may consider that the meta description must be an eye-catching, engaging, and alluring text.

Link building:

Another vital part of the ranking process is link building. Most of the people only write and publish content, but they did not consider the hyperlink building , which is not the right approach indeed. The ranking also needs an excellent linking technique because it extracts the link juice from that particular page.

Use external links:

Use reputable and reference sites in linking, you will see its positive impact. In fact, External links are the ones which refers to an external domain, in other words it can be said that the links that you receive from other websites, are actually external links, also if another website links to your one, in fact they received an external link from your website that increases the worth and quality, finally it increases your website ranking because, Google believes that the priority is for users' opinions. Here we have mentioned different kinds of external links: Backlinks in business profiles, Guest blogging backlinks, Editorial backlinks, Guest post bio backlinks, Acknowledgment backlinks, Free-tool backlinks.

Show users' feedbacks on the site:

Use methods such as placing suggestion boxes to interact with users by commenting and adding scoring capabilities as a sufficient way to get a higher website ranking on Google , so that users in addition to interacting, can also associate with writing site content.

Use social media:

You can get a huge number of users through social media so, click-through rate will increase as a result of increasing the number of users. For this part, you should put a share button of different types of social networks at the bottom of each content, so that the user can easily share it with him/her friends after being attracted to something on your website.

Here are some tips to help you create posts that increase clicks on your website:

Use fewer words in your posts to get more user attention.

Provide all the necessary fields for users to communicate better with your posts and ultimately your website.

Do not set your only goal to increase the website's ranking and try to meet the users' needs in your website posts.

Choose the keywords and main words of your website, then use them in the titles, captions and biographies of each of your social media profiles.

Use the appropriate hashtags that represent the content of your photo, below the posts that you upload on social networks, such as Instagram , Facebook, and etc., so that the user can reach your post with one click.

Use the appropriate name for the photos via the ALT tag:

Choose a short and relevant name related to the subject of the photo and increase the chances of displaying the photos in search results.

Use LinkedIn:

You can use LinkedIn that is used by the users who specialize in business and allows users to access all the information about their business and share that with others and also get information about other users. It also has the advantage of having the profile of all merchants. In other words, LinkedIn is one of the most useful platforms that can easily increase the ranking of your website . All you have to do is to learn how to work with it and get acquainted with the different sections, due to the usefulness of LinkedIn, you should send content to LinkedIn regularly to increase your website ranking by doing so.

Don't forget to use YouTube:

Do not neglect video marketing and be sure to attract more users to your videos from sharing networks and increase the ranking of your website. In fact, YouTube is a video sharing software that allows its users to watch videos uploaded by other users.

Use Internet advertising:

The ranking that this method creates for your website is completely targeted, which can have a great effect on your sales, but it is temporary and when you don't have enough budget, this method will no longer work, so you should use it in combination with other methods to get the result to reach the desired rank.

Last word:

In this article, in order to improve the website ranking , you were told that by the help of these significant points, you are going to be able to start an SEO project for a site because the points mentioned above were the most important ones that can definitely help you to form the above discussion, we can conclude that these are the important points that need to be considered whenever you want to rank a website. However, this process takes time to show results.