The process of increasing the site ranking

DotNek Software Development 13 minute(s) read

Last updated: Jan 13, 2021

Site ranking refers to a website's position in search engine results. Different ranking factors have various kinds of influence on a website. All these belong to a good SEO (Search Engine Optimization) technique. Suppose a person wants to rank a website in a search engine. The following are the factors and processes that must be considered whenever we talk about site ranking.

Relevant Content:

The essential factor, which takes part in website ranking , is quality content. Content must be relevant to your topic or website, which you want to rank. Indeed, there is no substitute for great content. Providing premium quality content to your user makes a very healthy relationship. It also decreases the bounce rate, and you can easily manage to attract more users.

Keywords:

Content optimization includes targeting the keywords. A keyword is a vital part which helps to find out what your website is about. It considers being an excellent practice to target a single keyword on a single page or an article.

Keywords Placements:

After choosing your keywords you need to place them to the core points such as

- Placing it to URL.
- Page Title.
- Headings and subheadings.

By applying your keywords to the above specific areas, you can improve your search ranking in google search engine

Content:

Besides page URL , title, and headings, content is the most powerful thing on a search engine ranking. The ideal scenario of using your keyword is 5% of the whole text or number of words. Do not forget to mention the crucial key point in bold, italic, and heading tags.

Regular Update of Content:

As you know, the world is updating daily, so there is a need to update every information. Therefore, the same scenarios apply in the case of content. Search engines do prefer content updating. If you update your content in a regular interval, then there is a great chance that you can rank higher in web rankings.

Metadata:

Whenever a person designs a website, every page contains some space in their section to insert metadata tags . It will also help in your ranking.

Title metadata:

The main responsibility of title metadata is that it appears on the top of the web browser window. Indeed, it is the most important metadata on your page.

Description metadata:

A textual description that a browser uses to rank your content. Description metadata appears on the search engine. You may consider that the meta description must be an eye-catching, engaging, and alluring text.

Link building:

Another vital part of the ranking process is link building . Most of the people only write and publish content, but they did not consider the hyperlink building , which is not the right approach indeed. The ranking also needs an excellent linking technique because it extracts the link juice from that particular page.

Conclusion:

From the above discussion, we can conclude that these are the important points that need to be considered whenever you want to rank a website . However, this process takes time to show results.