What kind of content ranks in Google?
8 minute(s) read
Mar 17, 2021
You may have read the articles about SEO optimization , and you may think that to improve a website ranking, it is enough to produce and publish long form contents, which is not true, a good content has lots of features that in this article, we will discuss some of them, so that you can increase your site ranking by mastering them.
Correct and principled content gives users the assurance that they have chosen a reputable site and ultimately spend more time on the site and share content with other users, simply put, good content leads to more success.
What kind of content ranks in Google?
1. The content is produced to satisfy the user, not the search engine:
In general, if the site owners consider attracting search engine attention as their priority, they may not achieve their goal because they have forgotten that the goal of the search engines is to satisfy users, while producing content, you should only think of the things that can meet the needs of users, and do your best to produce content that meets their needs completely, so that they do not need to leave your site, and try to search and find another website which is useful for them.
Quality content attracts the user to the site and the user spends a lot of time on it, which ultimately causes the site dwell time to increase, which is an important factor for Google algorithms which they realize it and change the site ranking quickly.
2. Content that contains the right keywords:
Using the right keywords in the content will enable you to take a firm step towards success, if you want to choose the right keywords which are related to your content, you need to do the necessary research in this field to eventually create content that will help you increase your website ranking .
There are many ways to research the right keywords, including studying competitors' sites, where you can identify weaknesses and produce content about them, try to use keywords that have little competitors but drive traffic to the site , as we mentioned in the previous section, you should also think about users in this field and think about the words that they would choose to search, and use those words in your content, so that more users will attract to your site and your ranking will increase after a while.
It should be noted that you should never use keywords excessively, because it does not help you increase your site ranking, and it makes Google algorithms penalize your site, and you will your website ranking will decrease.
In general, keyword research is as following:
-Try to get more information in this field by reading, and try to find the right keyword
-Specify the purpose in choosing the keyword
- Pay attention to the topics related to your content in more detail, so that you can find more keywords
- Choose keywords that can easily represent the content of your site
- Use available tools, such as Google Keyword Planner, Keyword Tool, Keyword Explorer Ahrefs , SEMrush, Moz Keyword Explorer and etc.
-Get ideas from the keywords that competitors' used.
3. Use up-to-date topics to generate content:
There are some topics that become popular for a while and many users search for them, so you can use these kinds of topics to attract more users to your website, also, if you want your content to attract more users, you need to create content that answers questions which are common among many users, you may also have old content on your site that contains outdated information, which you need to update them, if you do so, users do not think that your entire site may contain old information and do not leave your site.
4. Produce content that is useful:
You have definitely encountered the fact that after searching for the answer of your question in the Google search engine, when you click on the link of the site that is ranked first, you can get the answer to all your questions on it, this shows that the whole purpose of the search engine is to provide sites that are useful and give user respond after reading it, and questions does not remain in the user's mind in relation to that topic.
As a result, in order for the content you produce to rank high, you need to create a long form, complete, and the one with detailed information, so that the user can have a positive user experience while reading the content and may share the content with others, in other words, you should produce a complete content, as a result the user can answer their questions.
5. In addition to text, use images, video, audio in your content:
Most of the contents are in the form of text, but images, video, and audio can attract more users to the content, and of course, you have to choose the format which you want to use to produce the content according to the topic you want to describe, to get the best results through content production, for example, if you want to choose an educational topic, and you intend to produce a content relate to that, due to the fact that your content is educational, it looks like you can make a video which is the best type of template that can be used and ultimately many users will be attracted to the site.
6. Use engaging images in content creation:
Images in the content of a site have a huge impact on attracting users to the site, by observing this point, the content can be created in such a way that it can help you increase the ranking of your website in Google search engine, one of the things that we need to consider while using images in the content is its optimization, so you should use the optimized ones which does not slow down the site and does not provide a negative experience for the users.
7. Do not forget proper linking in the content:
Linking has a great impact on site optimization and generally in creating a valuable content that has followed all the principles correctly, as you know, there are two types of linking, each of which must be done correctly to help you be successful, as we have mentioned earlier, content should be of a high quality and should be gained from credible sources, and if you mention the sources that you have used to produce content in it, users will trust you and the credibility of your content, and they will identify your website as a valid one, so that they will enter your website whenever they encounter a problem, and they are looking for the valid and correct answer, and they will turn into real customers who prefer your website among your competitors just because of the importance of trust factor.
It is also possible that after a while the sites to which you gave backlinks will link to you, and adds to the credibility of your content and your site. Another type of linking is internal linking , which if you know it completely, you can use it to produce valuable content, it also makes the user stay on your website for a long time, and finally cause the content to get a high ranking on Google.
If you pay attention to all the points which we have mentioned in this article, then you can create a content which brings you success by getting a good ranking in the google search engine results page .
It was pointed out that you should pay more attention to user satisfaction rather than search engine satisfaction, and you should identify it as your main goal because this factor will lead to success, other factors that are of a great importance in the way of being successful is patience, perseverance and adherence to principles which we have mentioned above, so if you don’t follow the mentioned tips, you shouldn’t expect to generate the best content which increases the site ranking as well as traffic to your website , as a result try to produce a quality content to be successful in this field.Click to analyze your wesbite SEO