What kind of content ranks in Google?
8 minute(s) read
Published on: Feb 26, 2021
Updated on: Dec 14, 2021
You may have read the articles about SEO optimization, and you may think that to improve a website ranking, it is enough to produce and publish long-form contents, which is not true. Good content has lots of features; in this article, we will discuss some of them to increase your site ranking by mastering them.
Correct and principled content gives users the assurance that they have chosen a reputable site and ultimately spend more time on the site and share content with other users; simply put, good leads to more success.
What type of content ranks in Google?
1. This is produced to satisfy the user, not the search engine:
In general, if the site owners consider attracting search engine attention as their priority, they may not achieve their goal because they have forgotten that the goal of the search engines is to satisfy users while producing, you should only think of the things that can meet the needs of users, and do your best to produce that meets their needs completely so that they do not need to leave your site and try to search and find another website which is useful for them.
Quality content attracts the user to the site,. The user spends a lot of time on it, which ultimately causes the site to dwell time to increase, which is an important factor for Google algorithms that they realize and change the site ranking quickly.
2. this that contains the right keywords:
Using the right keywords in the content will enable you to take a firm step towards success. If you want to choose the right keywords related to your content, you need to do the necessary research in this field to eventually create content that will help you increase your website ranking.
There are many ways to research the right keywords, including studying competitors' sites, where you can identify weaknesses and produce content about them, try to use keywords that have little competitors but drive traffic to the site, as we mentioned in the previous section, you should also think about users in this field and think about the words that they would choose to search, and use those words in your content so that more users will attract to your site and your ranking will increase after a while.
It should be noted that you should never use keywords excessively because it does not help you increase your site ranking, and it makes Google algorithms penalize your site, and you will have your website ranking decrease.
In general, keyword research is as follows:
-Try to get more information in this field by reading, and try to find the right keyword
-Specify the purpose in choosing the keyword
- Pay attention to the topics related to your content in more detail so that you can find more keywords
- Choose keywords that can easily represent the content of your site
- Use available tools, such as Google Keyword Planner, Keyword Tool, Keyword Explorer Ahrefs, SEMrush, Moz Keyword Explorer, etc.
-Get ideas from the keywords that competitors' used.
3. Use up-to-date topics to generate content:
Some topics have become popular for a while, and many users search for them, so you can use these kinds of topics to attract more users to your website; also, if you want your content to attract more users, you need to create content that answers questions which are common among many users, you may also have old content on your site that contains outdated information, which you need to update them if you do so, users do not think that your entire site may contain old information and do not leave your site.
4. Produce text that is useful:
You have encountered the fact that after searching for the answer to your question in the Google search engine, when you click on the link of the site that is ranked first, you can get the answer to all your questions on it, this shows that the whole purpose of the search engine is to provide sites that are useful and give user respond after reading it. Questions do not remain in the user's mind about that topic.
As a result, for the content you produce to rank high, you need to create a long-form, complete one with detailed information so that the user can have a positive user experience while reading the content and may share the content with others, in other words, you should produce a complete content; as a result, the user can answer their questions.
5. In addition to text, use images, video, audio in your text:
Most of the contents are in text, but images, video, and audio can attract more users to the content. Of course, you have to choose the format you want to use to produce the content according to the topic you want to describe, to get the best results through content production, for example, if you want to choose an educational topic. You intend to produce a content relate to that, because your content is educational, it looks like you can make a video which is the best type of template that can be used and ultimately many users will be attracted to the site.
6. Use engaging images in creation:
Images in a site's content have a huge impact on attracting users to the site. By observing this point, the content can be created in such a way that it can help you increase the ranking of your website in Google search engine, one of the things that we need to consider while using images in the content is its optimization, so you should use the optimized ones which does not slow down the site and does not provide a negative experience for the users.
7. Do not forget proper linking in the its:
Linking has a great impact on site optimization. Generally, in creating valuable content that has followed all the principles correctly, as you know, there are two types of linking, each of which must be done correctly to help you be successful, as we have mentioned earlier, content should be of high quality and should be gained from credible sources. If you mention the sources you have used to produce content in it, users will trust you and the credibility of your content. They will identify your website as a valid one, so that they will enter your website whenever they encounter a problem. They are looking for the valid and correct answer, and they will turn into real customers who prefer your website among your competitors just because of the importance of trust factor.
It is also possible that ,the sites to which you give backlinks will link to you after a while and add to the credibility of your content and your site. Another type of linking is internal linking, which, if you know it completely, you can use to produce valuable content. It also makes the user stay on your website for a long time, and finally, cause the content to get a high ranking on Google.
If you pay attention to all the points we have mentioned in this article, you can create content thatthat brings you success by getting a good ranking in the google search engine results page.
It was pointed out that you should pay more attention to user satisfaction rather than search engine satisfaction, and you should identify it as your main goal because this factor will lead to success; other factors that are of great importance in the way of being successful is patience, perseverance, and adherence to principles which we have mentioned above, so if you don't follow the mentioned tips, you shouldn't expect to generate the best content which increases the site ranking as well as traffic to your website, as a result, try to produce a quality content to be successful in this field.Click to analyze your wesbite SEO