How Does Wordpress Development Company Help To Increase Your Conversions?
7 minute(s) read
Published on: May 07, 2022
Updated on: Jun 24, 2022
It is a problem site owners grapple with, in vain. The site appears perfect, but elicits little response from visitors. They come, they view, and they leave without further action.
Let’s take a deep dive into the topic and find how a WordPress development company can help set things right.
What is the conversion rate?
When the visitors arrive at your site, you want them to do something or complete an action.
Usually, site owners would like them to sign up for a newsletter, subscribe to webinars, download a PDF ebook, or make a purchase.
There might be many more, but these are the very obvious ones.
The conversion rate is the ratio between the number of those who perform this action and the number of those who visited.
Let’s say 40 out of 100 visitors to your site signed up for your newsletter. That is a 40% conversion rate.
When is the conversion rate low?
There is no set benchmark. It is impossible to say if it is normal for 10 people to sign up for a newsletter or 50.
The average conversion rate on Amazon is 9.87%. Thus, all other e-commerce sites view that as a target.
But whatever your conversion rate, you need to try and push it higher. After all, the goal of having a website is to reach out to an ever-expanding number of users.
Practical tips to improve conversion rate
Developing a site by yourself can only go so far. After all, you are not a seasoned veteran who has designed several sites.
Not that you can’t create a site that isn’t nice looking and has excellent loading time. With WordPress plugins, nearly everything can be done by a layperson.
That is why a WordPress development company can always do better than you. There are a lot of practical and aesthetic aspects to setting up a site.
Here is how they help you convert.
1- Reduce choices
Have you ever spent half an hour searching Netflix, Amazon Prime, Apple TV, and Disney for something to watch, yet not being able to pick one?
It’s the problem of plenty, known in academic circles as the Hick-Hyman Law.
More choices, greater the analysis paralysis.
Make it easy for the visitor. Don’t drench them with a deluge of information and choices when they land on your site.
Maybe they wanted a simple row of nice-looking artificial green boxwood. You showed them fifteen different varieties! Do they want an Azalea topiary or an Ixora hedge? Too many choices caused them to postpone the buying decision.
Your site was so informative that you shot yourself in the foot. Make every decision tree as simple as you can.
2-Include more images
Humans respond better to visual stimuli than to words.
Try to tell someone about the state of the economy and they would nod off to sleep. Show them a YouTube clip about the same and the drama of rising oil prices and the global recession resulting from it would keep them absorbed for half-hour.
Include more images on your site.
That can be tough since we have become used to high-resolution images thanks to advances in technology.
But this is where the expertise of a WordPress developer would come into play. They can convert the format from JPG to WebP and write code to lazy load the page.
3- Rule of Thirds
The concept is from photography but holds true for websites as well.
Any image frame has to be divided into 9 blocks using two horizontal lines and two vertical lines.
The center (the four intersection points) is where the most important element of the frame must be placed.
An experienced WordPress UX/UI designer would know that whatever you want to convert has to be in the center.
That is why pop-ups that occupy the center do better than those that roll up from the bottom.
Most top-notch websites place the CTA button at the intersection between the four lines.
Never clutter this area up with drop-down navigation bars or a huge banner advertisement.
4- Display reviews boldly
The moment I type into Google “free SEO tutorial” I am deluged by sites that offer free courses, and PDFs that would drive up a WordPress site’s SERP from 500 to 5 in less than a week.
We all know that is impossible. We also know that tall talk and even fraudulent advice are quite usual on the internet.
Why would a user believe you?
That is why it is important to get social proof. If what you are proposing or selling is good enough, many must have sent reviews.
Share them boldly.
If you don’t have enough reviews, search why that has happened. Send emails and try to understand if what you promised has fallen far short of the mark.
Testimonials and P2P reviews work best to boost conversions in the age of the internet.
A skilled WordPress developer would integrate reviews from your social media account, making it easy to display any praise you receive there.
5- Use ample white space
Too much information is often the bane of websites. Lines upon lines of densely packed 12-point text give a headache upon seeing, let alone reading.
Work with the WordPress development agency to streamline the text and say more with less.
Use tons of white space for visual relief.
An average visitor does not browse Wikipedia while relaxing. Anything over 300 words could induce severe boredom and cause them to bounce away.
6- Optimize the layout
Most languages (except Middle Eastern ones, e.g Hebrew, Farsi, Urdu) are written left to right.
As a reader scrolls down, their attention fades every time they view the right edge of the screen.
They are attentive and read an entire line towards the top of the screen. But near the bottom, they pay attention to what is on the left and not much else.
Arrange important pieces of information in the F layout.
Experiments on eye-tracking have shown we tend to read less as we proceed down.
Shake up the color palette.
7- Use soothing colors
Too much red or mauve can excite the mind. Too much green makes the mind so soothed it can’t act. Yellow makes us more mellow and agreeable than we need to be.
The color scheme has to be perfect or a visitor would either get too agitated or too meditative. note that most of this reaction is subconscious. The user is not personally aware of the effect the color has on him.
If possible, engage a group of test subjects. Show them several versions of a site and ask for feedback.
You could probably persuade your friends or family to take part.
Remember that CTA buttons have to be in stark contrast to the background.
Get a UX/UI audit
The first step is to get an audit of the UX/UI.
Maybe your color scheme is too loud, or the navigation bar is in the wrong place.
Perhaps you need a better layout for the text that is easier to read.
Only an experienced WordPress development company can fix all these problems and make your conversion rates go up. Why wait? Sign up now.