How to Optimize for Google Voice Search?
3 minute(s) read
Published on: Dec 19, 2020
Updated on: Dec 14, 2021
The ways to search for data and information online have changed over time. These days, most users prefer voice search, which is a bit different from text searching. People use voice search through voice assistants, smartphones, and tablets to find what they seek online. Similarly, iPhone users rely on Siri and personal assistants. Google voice search is famous on smartphones and android devices. Some of the users prefer using Cortana. It navigates their Xboxes, smartphones, and Pcs. As marketing professionals, you need to focus on the impact of voice search on SEO. Some of the optimization tips are here.
- Control Google My Business Listings
- Pay attention to Mobile
- Improve lading time your website
- Target long-tail keywords
- Use phrases and conversational language
- Re-structure your content
- Optimize for the rich answer
There are many other ways through which you can optimize your voice search
1- Make your content scan-able
Users using the internet on their smartphones are searching for content optimized for this platform. It is important to appear on the search result page; your content is scannable and easily readable. It does not contain irritating ads and pop-ups that can hinder them from getting information that users need. Make sure your content is based on bold headers, short paragraphs, and simple sentences. These features are highly important to rank the site higher on the search engine. In this way, your visitors will stay longer on your website.
2- Claim your Google My Business listing
This is one of the best ways to claim on the list. It needs to provide Google with more details about your products and services like business hours, address, phone number, and industry. Keeping it up-to-date enhances your chances to show up the results when a relevant voice search is performed. It is a beneficial way to get high-ranking in this type of search.
3- Create frequently asked questions
Another great way to use the SEO and customer data you have collected is to generate FAQ pages. These are highly important to provide the answer to the frequently asked questions. In these answers, you can focus on the long-tail keyphrases. Try to group common questions on the websites, and it must be in a natural way. If you are going to create multiple FAQs, it will be better for your approach. It is important to pay attention to the text; it should be easy to understand for all the readers.
4- Pump up your microdata
Make it as simple as it can be. It increases the search engine's chances to utilize the content to answer the queries. The short text is highly suitable for the users, and they get their answer in a précised and a small paragraph.
The majority of people prefer voice searches, and they find it hard to type the text. For the majority of the users, it takes time to type the text for the search query. Voice search optimization is highly important for SEO marketing purposes as it saves time and offers a better user experience.Click to analyze your wesbite SEO