Important reasons for SEO failure
12 minute(s) read
Feb 12, 2021
Even though you care about SEO, you may still fail and not get the desired results, all of which are because of mistakes made in SEO. By realizing the reasons for failure, and discovering the one which caused your website not to reach to the top rankings in the search engine results page, and solving the problem you can achieve success.
Reasons for SEO failure:
1- Focusing too much on keywords:
optimizing a website
, using keywords that
increase the traffic to your website
is very important, but we should not ignore the fact that content is more important than keywords. We should focus more on producing quality content and a long form one than a short content that has lots of keywords.
Nowadays, Google algorithms such as the Panda algorithm is designed to recognize short, low-quality, low-value content which gives users the opportunity to have access to engaging and rich content in search results, so that it is no longer possible for site owners to use old techniques to rank higher on google.
To solve this problem, you need to replace quality and long form content with short and low quality one so that Google algorithm considers your content as a valuable one.
2- Not taking backlinks seriously:
are so important in
optimizing a website
and should be taken seriously. After producing quality content, website owners may think that backlinks are created by themselves, so they do not try to create them and forget the link building which is one of the most important techniques of website optimization, which will lead to
To solve this problem, you need to create a content which is suitable for linking, in other words, you should try to create a content which is being used as the source of other websites, so that they link to your website regularly.
3- You are not patient enough to get the desired result in ranking:
As you know, achieving the desired result in any field requires patience, if you are in a hurry, you won’t achieve success, especially in this regard, which is a time-consuming process and requires a lot of support and patience.
The possible solution to this problem is so simple, you have to be realistic and increase your tolerance to achieve the desired result.
4- Low dwell time:
The user may leave the website after entering it due to the lack of positive user experience or other reasons, which will lead to a decrease in dwell time and also an increase in bounce rate, all of which make Google consider your website as a worthless one.
There are many solutions to this problem, you need to speed up your website, use high quality and attractive images, check the website titles and get help from related ones and etc., all of which create a positive user experience, ultimately more users stay on your website. As a result, Google will receive the necessary signals and website SEO will achieve the desired success.
5- The meta description of the website is not attractive:
A website owner may think that creating a quality content is enough and does not take the time to write meta descriptions. So he/she thinks that the automatic descriptions that are usually received from the first lines of content is enough, which ultimately causes the
The solution to this problem is that the meta description should be considered as the advertising section of the website, so that write this section in a way that the user cannot resist clicking on your website after reading it.
6- Sitemap is not taken seriously:
is a file that contains information about the content of pages, photos and other important information of the website and the relationship between them, which all search engines use to analyze the website more quickly, while many people consider the sitemap useless, this is what causes them to fail in SEO.
To solve this problem, you should use the available tools to create a sitemap and create a great one, so that search engines can analyze the website more quickly and rank your website higher.
7- Ignore the importance of social networks:
Nowadays, social networks have lots of users, so that not paying enough attention and not using them as part of
will lead to failure in website optimization.
The solution to this problem is to take them seriously because it increases the traffic to your website , and you can have more communication with users
8- Forgetting internal link:
One of the keys to success in SEO is to do proper internal linking that allows users to have access to all related content and get enough information. Now, imagine that this section is not done properly and the importance of internal links in identifying and linking to the relevant content which exists on the pages of a website is not understood, in this case the SEO of the website won’t be successful.
To solve this problem, you must prioritize linking and use at least two internal links in your content, so that the user spends more time on the website.
9- You were not careful enough in choosing keywords:
You must be careful in choosing keywords because they are effective in
optimizing the website
. Some website owners may try to use some keywords which many competitors are already using them, so they won’t be of any benefit to our rankings.
A Successful SEO expert should use keywords that have a high search volume and avoid the ones that are being used in many websites.
10- You prioritize SEO success to your customers:
Success in SEO is so important but not more than user satisfaction. Sometimes websites ignore the needs and desires of users and customers to achieve success which ultimately lead to
failure in SEO
To be successful in SEO, you must first target the needs of the customer and try your best to use available techniques to achieve success in this field.
11- Lack of attention to broken links:
Existence of a small number of Broken links does not cause serious damage to the website and SEO, but if there are many of them, user regularly encounters 404 errors, and it will cause serious damage to the website. Your website will have trouble in indexing if Google encounter these links while crawling the website.
To achieve successful SEO, if you have a problem in this field, you must use a tool such as SEO Spider that has the ability to detect and create a broken link.
12- You do not check analytics:
Analyzing a website
allows you to access data and information that reflects the performance of your website, the important thing is that without proper, accurate and appropriate analysis, make any decision in website optimization field is impossible. By receiving information from Google Analytics, you will conclude whether
work properly and make you successful or not?
To solve this problem, check your analysis regularly to see which keywords, content are the most visited ones, so that you recognize and use them in your website projects.
13- You have preferred short tail keywords to long tail keywords:
As we mentioned, using keywords that have been searched a lot, and users have questions about them in their minds is essential to success, but sometimes short tail keywords are preferred by website owners, while users often search for longer phrases, so this preference leads to
To optimize a website, you should use targeted keywords and optimize the website using long tail ones.
14- Your content is too short:
Short content cannot meet the needs of users, and they will leave the website immediately, which increases the bounce rate, all of which are effective in SEO failure.
To be successful in SEO, we must use at least 1100 words in our content, but we must also pay attention to its quality, and consider both of them to produce a long and quality content.
In this article, we tried to share with you the important reasons that cause failure in SEO rank improvement , so that by being aware of them and observing all the cases, you will achieve more success in the field of website optimization, and you will never fail.Click to analyze your wesbite SEO