The importance of images in mobile SEO
3 minute(s) read
Published on: Dec 09, 2020
Updated on: Dec 14, 2021
The significance of SEO for greater visibility and searchability cannot be denied. The spam of SEO is so extensive that even the professional and expert marketer may oversee some specific aspects of it. Image SEO refers to the search engine optimization component on a page that is primarily about image files. In practice, this is often called image optimization. It is used to reduce the image size, using the right file names, image attributes, captions, dimensions, alignment, etc. Images are generally optimized for Google, unlike other search engines, because Google has the largest database of images in the world.
Significance of Images in Mobile SEO
Images in mobile SEO are vital for online businesses. People often wonder why their photos never appear in Google Image Search. This is mainly because the images are not optimized for the search engines. Image SEO involves optimizing the images to get a better ranking in Google Image Search and improving the optimization and visibility of web pages. This means performing different tasks that will help Google better understand the images on your site. One of the frequently asked questions regarding image SEO is whether these tasks are still necessary, given Google's progress in using artificial intelligence and machine learning for image recognition and the answer is yes. Google is still unable to read all kinds of images, although its ability to do so has improved significantly in recent years.
Benefits of Images in Mobile SEO
Using SEO-optimized images can be of great benefit. New website campaigns lack many initial support units from an SEO perspective, especially at the start, as many other competitors are way ahead in getting started. To get higher rankings, you have to be smarter in terms of SEO innovation and things that competitors are not doing. Poorly optimized images result in slow web pages and can significantly impact a site's load speed and page speed. Images in mobile SEO can help you in many ways.
Fast website load time
With most of the mobile search queries, websites must deliver a fast and good user experience. The loading speed of the web page directly depends on the size of the images you have.
Higher ranking in image search
Google image search is more popular than ever. Image SEO can improve your ranking in Google image search, thus increasing your traffic.
Positive user experience
SEO-optimized images are known to have a positive impact on the overall user experience. It attracts the audience and improves the bounce rate of your site.
Decreased bounce rate
With good site speed, you can decrease the bounce rate and result in better site retention. It helps in improving the speed of loading pages, which is an essential factor in Google ranking
Image SEO is a significant part of your SEO efforts, and if you want to stand out from the competition, it shouldn't be ignored. It might sound easy, but you need to think through the smallest details to do it smoothly. It can be time-consuming and demands professional services.Website SEO analysis services