The most important SEO trends 2020
3 minute(s) read
Published on: Dec 08, 2020
Updated on: Dec 14, 2021
Every other day a new business comes up, and the competition of grabbing readers' attention is increasing day by day. So, in such a situation, if you go along with the latest trending and most important SEO trends, you will meet the requirements that all the search engines use to rank your sites.
There is several changes google used to make every year to its search algorithms. And most of these changes are little that could affect your website ranking on search engine pages.
Here are the most important SEO trends. They were expected in 2020.
Voice search: People search how they speak
With the increasing popularity of Chabot's and artificial intelligence on sites from the past few years, voice search has become the latest beginner. It is quickly becoming famous day by day. It is one of the most vital SEO trends in 2020, with advanced technology such as Amazon, Google Home, Siri, Google Assistant, etc. The users now prefer more voice searches as compared to other options.
Featured snippets will dominate the search results.
The featured snippet is the response to the user query. Google showcases it on the top of the search engine result pages, above organic or paid ads.
These featured snippets are being displayed for years, and they have impacted search engine results significantly over the years. Most of the google searches result in no clicks as the searchers get the exact and relevant answers directly through these featured snippets that are displayed by Google on top of the search engine page BERT Stay BERT stands for Bidirectional Encoder Representations from Transformers. In December 2019, Google came up with BERT Update. As a result of this update, many websites are being negatively affected by it. In this BERT update, Google focuses mainly on the quality of the website content or your webpage. Therefore, having relevant content on your site is very important. And you should create content that gives direct answers to the searcher's queries.
Video will be the new king of content.
Google appreciates video. It should be an important part of your digital marketing and SEO strategy. You must create YouTube videos to support the content that is present on your website. Attach to your website content so that you can get more traffic. And don't forget to optimize the length of your article width. Add a copy of the video content I written form on your page so Google will understand what your video content is all about.
Content length will determine search rankings.
Not only the quality of the content will help you in ranking your website on the first page of the search engine, but you should also consider the length of your article too.
You must create content that comprehensively gives the answer to the search query of the user. The ideal length of a website blog is up to 2000 words because the blogs with high-quality content and short length will likely be more visible.