What is website analysis and the related report?
12 minute(s) read
Feb 08, 2021
helps you to improve your website,
increases your site ranking in search engines
, and also
increases your website traffic
and lead you to greater business success.
Analyzing a website allows you to realize your weakness in each field and put too much effort to repair and strengthen the weak part of the website as much as possible, continuously analyze the website and try not to lag behind competitors, so you can maintain your position in the search engine results page. It is important to note that the analysis of a website must be done completely, including site load speed analysis, dwell time analysis, analyze positive or negative user experience and etc., that by knowing all this points you can realize the real position of your website.
What is website analysis?
Analyzing a website
allows you to access data and information that reflects the performance of your website, the important thing is that without a proper, accurate and appropriate analysis, it is impossible to make any decision and find an optimal way to
optimize your website on a search engine results page
In the way of doing correct and principled analysis of a website, first, the most important step is to be able to determine and realize the goal of analyzing the website, correctly, the next step is creating meaningful content, and always visualize to optimize a website according to the data analysis. Finally, we have to implement all the changes in order to optimize the website and do this operation continuously to achieve the goal we had from the beginning.
Also, if you have trouble analyzing the website or if analyzing the website data is complicated, it is possible for you to use SEO tools to analyze your site as quickly and accurately as possible. We will explain more about the website analysis and tools in this article.
Steps to achieve an analysis:
Determine the correct goal:
Analyzing a site is a must, but a less principled one is not accepted.
The goal of analyzing a website may be, optimizing site content, site speed optimization, optimizing bounce rate, optimizing the performance of a website, optimizing the user experience, or other goals. First, let's know what our goal of website analysis is.
Visualize the ways to reach the ideal website:
Check all the information and data, if you realize that the website traffic is low, by data investigation, you will come to the conclusion that the reason is the low speed of the website that has caused few visits and low click-through rate , so it is an ideal way for you to recognize the weak points of the website and work on them.
Test all events:
At this stage, you can also use the site analysis tool, for example, you can use Google Analytics and analysis tools and observe all user behaviors in reality without visualizing.
Comparing reality with hypotheses and making changes:
So far, we have a website that is our ideal, and we know the real events that has happened on the website, we must now deal with the difference between these two, and also answer the question that why there is a difference between these two, after reaching the answer, it is time to make changes to the website and constantly monitor it to achieve the goal we had from the beginning.
Website Analysis Tools:
1- Google Search Console:
Google Search Console allows us to solve problems by checking the website traffic and visits, as well as the search performance on the website, so by solving all the identified problems, we can optimize the website and get a high ranking in Google search results
2- Crazy Egg tool:
Through Crazy Egg , the behavior of website users can be observed and analyzed according to Heatmap, List Reports, Scroll map reports, Confetti Snapshots. According to all this information, problems can be investigated and resolved.
3- Ahrefs SEO toolbar:
, you can review and compare website pages individually, identify better performing websites based on their content or keywords, and view click-through rates through specific keywords.
In general, tracking redirect links, nofollow links, preparing a complete SEO report on the webpage and etc, can be checked through Ahrefs SEO toolbar. In other words, the following can be done through this tool:
Organic traffic estimation
Number of backlinks
Number of referral domains
Ahrefs Domain Rating (DR)
Ahrefs URL Rating (UR)
Ahrefs Rank (AR)
4- Ubersuggest tool:
Ubersuggest introduces you the best strategies that your competitors have taken and succeeded in, so that you can use them, and be successful as well.
5- SimilarWeb tool:
The SimilarWeb tool allows users to view important factors for a website, including engagement rate, website traffic, keyword rankings, and the reason of a high website traffic. The SimilarWeb extension provides the SimilarWeb.com directly in your browser toolbar and enables you to get in depth statistics by a single click on any website you visit.
6- Check My Links tool:
Check My Links is a tool that looks for broken links in a website. This tool checks all site links, both external and internal links , to find broken links and fix them before publishing.
7- BuzzStream tool:
This tool finds the right backlinks to achieve a good ranking and the goal of BuzzStream tool is to be seen more and increase the website traffic
8- Woorank tool:
Woorank saves the time we spend on optimization and the price we pay for doing it. In fact, it helps us by giving reports from different sections.
The UserTesting tool allows you to ensure that the purpose of creating a website or making changes on it, is clear before creating it.
10- Google Optimize tool:
Google Optimize determines the effectiveness of website changes and ultimately helps web designers to increase visitor conversion rates and overall visitor satisfaction.
11- GetSiteControl tool:
GetSiteControl provides all the features you need to run more and better polls, collect email addresses, collect feedback forms from users of a website, and use interaction and Q&A boxes with website users to do whatever that needs to be done to fix a website's problems faster and more accurately to rank high on the search results page.
12- SEMrush tool:
Semrush is one of the best tools for keyword analysis, SERP position tracking and competitors’ SEO profile analysis also offers general solutions for website optimization, content optimization, attract more users through social media and competitive research.
13- Pingdom tool:
The Pingdom tool is widely used to check page speed and control downtime.
14- G2 tool:
By using G2, you can get an overview of what users want from competitors' websites, you can also use this tool to find out what users of a website like or dislike, and then based on all this obtained information, try to optimize a website as good as possible.
15- Moz Pro Tools:
By using Moz Pro tool , you can visit different pages of a website and investigate the reason for growth of a website, and finally optimize it.
16- Hot Jar tool:
Hot Jar tool
analyzes the use of a website through heatmaps, poll boxes, etc., and shows the strengths and weaknesses of a website to the SEO expert to improve website ranking.
Aspects examined by site analysis tools:
So far we are familiar with a number of site analysis tools, but in general site analysis tools examine the following aspects.
.Website speed analysis
.Website credibility analysis
.Analysis of site content (it should not be copied)
.Analyze the availability of all website URLs for Google bots and users
.Website keyword analysis
.Website conversion rate analysis
.Competitors’ SEO Analysis
.Click-through rate analysis
.Backlinks analysis whether they are spammed or not
.Analyze all internal and external links
.Analyze page structure
.Analyze title tag, photo tag
.Analyze the performance of social media pages
.Analyze the availability of the website on smartphones and etc.
In this article, we tried our best to mention the ways of analyzing your website , faster and more accurately and take the steps in the right direction in the field of site optimization using the correct site analysis methods. The important thing is that everything should be done continuously to see the result, so that you do not lag behind the competitors, and you can always provide the most up to date content for your website users.Click to analyze your wesbite SEO